Great food has an incredible way of bringing people together. It tells stories, creates memories, and showcases the passion and creativity of the people behind every dish.

That spirit was on full display at the Africa Food Show, hosted at the Cape Town International Convention Centre (CTICC) from 10 to 12 June. Here, South Africa’s culinary talent took centre stage.

Econofoods proudly sponsors leading culinary competitions

As a proud sponsor of the Global Pizza Challenge, National Burger Challenge and Game of Chefs Challenge, Econofoods was honoured to support events that celebrate innovation, craftsmanship and excellence within the food industry.

These prestigious competitions provide a platform for talented chefs to showcase their skills and inspire others. They also demonstrate the incredible standard of South African cuisine.

Warren Fry wins the Global Pizza Challenge

Among the many talented competitors, one name stood above the rest.

Warren Fry from Gqeberha claimed victory in the Global Pizza Challenge, earning the championship title and R20 000 in prize money.

For Econofoods, his win was made even more meaningful by the fact that it came just weeks after the opening of their newest store in Walmer. This is their fourth store in Gqeberha.

Supporting South African chefs and culinary talent

There is something incredibly special about seeing local talent achieve national recognition.

Warren’s success reflects the passion, dedication and pursuit of excellence that define so many South Africans working within the food industry.

Competitions such as the Global Pizza Challenge offer chefs far more than the opportunity to win.

They provide valuable industry exposure and the chance to be recognised by respected culinary professionals. Furthermore, there is the potential to unlock exciting career opportunities, collaborations and even international competitions.

Winning a title of this calibre is a significant milestone that can elevate a chef’s career for years to come.

Econofoods’ commitment to quality food and value

At Econofoods, supporting initiatives like these aligns perfectly with who they are as a business.

While they are known for the promise of Bulk Packs. Better Value. Best Prices: They are equally passionate about celebrating quality food and the people who create it.

They believe exceptional meals shouldn’t only be experienced in restaurants; they should be enjoyed around family tables every day.

That is why they remain committed to bringing restaurant quality straight to the centre of your plate. They also focus on making quality products accessible and affordable for households across Southern Africa.

Why the Africa Food Show matters to the food industry

It is a meeting place where suppliers, retailers, chefs and food innovators come together to exchange ideas and discover new products. In addition, they celebrate the ever-evolving food industry.

Sponsoring these prestigious competitions allows Econofoods to invest not only in the future of food but also in the talented individuals whose creativity continues to raise the standard of South African cuisine.

This commitment extends beyond the competition floor and into every Econofoods store.

The same passion for quality that inspires South Africa’s top chefs is reflected in the range they offer their customers every day.

From premium red meat, poultry, pork and seafood to frozen vegetables, convenient meal solutions, pantry staples and everyday grocery essentials, their carefully selected range gives families the ingredients they need to create memorable meals. This applies no matter the occasion.

Econofoods continues to expand across South Africa

Their continued growth reflects that same commitment.

With the opening of the Walmer store, Econofoods now proudly serves the Eastern Cape through four stores in Gqeberha. At the same time, they are expanding their footprint to 45 stores across South Africa and 49 stores overall, including our four stores in Lesotho.

Every new store represents more than growth. It represents new opportunities, new jobs and stronger communities.

Guided by their purpose of “We Improve Lives”, they continue to invest in the communities they serve by making quality food more accessible. In addition, they create opportunities that extend far beyond the store walls.

Celebrating excellence at the Africa Food Show

As Econofoods celebrates Warren Fry’s remarkable achievement, they also celebrate every chef, supplier and food professional who contributed to making this year’s Africa Food Show such a success.

Their passion, innovation and commitment to excellence continue to inspire the industry. They also remind us that great food starts with great people.

Because when quality food, passionate people and strong communities come together, everyone wins – and that’s what ‘We Improve Lives’ is all about.