Why eating a Nestlé KIT KAT the ‘right way’ makes all the difference

Stress and anxiety are an inevitable part of our lives. According to the
2023 Edelman Trust Report,
economic optimism in the consumer is collapsing.

From work pressure to personal
chaos, there are several factors that can make it difficult to stay bright eyed
and bushy tailed. However, in true Mzansi style, one thing that should not stress
you, is how to take a break from umgowo – with KIT
KAT.

Social media is in a frenzy as celebrated
musician and comedian RobotBoii, during an interview on the newly launched
Popcorn and Cheese podcast, started eating his KIT KAT in an unconventional
carefree way, leaving us all wondering, why the bizarre act?

What does the way you eat your KIT KAT say
about you?

Breaking it into individual pieces is the
classic way to enjoy a KIT KAT bar. You can break the chocolate bar into
individual fingers savouring each light and crisp bite. This is what many of us
associate with how one should take a break with KIT KAT – but there is more…

Eating it whole may seem like the epitome of chaos but there is a method to this
unconventional stance. It offers an indulgent experience, giving you a burst of
chocolate and wafer goodness in each bite and it gets the job done.
Sometimes you don’t want to wait; you just want to enjoy a mouthful of
chocolate.

RobotBoii took it too far by snapping his KITKAT fingers
into pops and tossing it into his mouth as if they were roasted peanuts. If
you are one to prolong and savour moments, then you and RobotBoii might be
kindred spirits.

In response to this quirky KIT KAT moment
seen on the Popcorn and Cheese podcast, comedian and digital content
creator Molemo Lehoko (aka Lemii Loco) has taken to social media with his own
twist of how he enjoys his KIT KAT.

In his video the comedian sits at a table decked with a fork
and knife, and takes us on a fine dining experience savouring the chocolate
piece by piece. This has inspired more content creators across Twitter and Tik
Tok to join in on this challenge by sharing their favourite ways to consume the
product, going as far as asking the rest of South Africa to share their
verdict.

Prominent Twitter personality Karabo Mahapa (aka Kay Mahapa) joined the
KITKAT Bite challenge by
showing us how he savours his KIT KAT over a week, while others like Nkanyezi
Kubheka have thrown all caution to
the wind by taking big bites out of their favourite chocolate.

The well-known
way of breaking your KIT KAT finger by finger is also a popular
method as shown by Nompumelelo
Nkoso (aka MprueDie). 

KITKAT lovers across the country are encouraged to
join this viral social media challenge by sharing pictures and videos of how
they eat their KITKAT, using #KitKateBite and tagging the brand
@KitKatSA.

“The ‘Put A Smile In
Your Break’ campaign seeks to remind South Africans to never let challenges get
in the way of enjoying life. The KITKAT Bite social media challenge has shown
that the country has diverse opinions on how to eat their favourite chocolate
wafer bar, but what is uniting, is this light-hearted approach to appreciating
life’s simplest pleasures” said Kuvashni Bhangwandas, Category Marketing
Manager for confectionary at Nestle East and Southern Africa (ESAR).

Follow @kitkatsa on Twitter and Instagram. For more
information visit, www.nestleesar.com

ISSUED BY ORCHARD ON 25 ON BEHALF OF NESTLÉ EAST AND SOUTHERN AFRICA REGION