Globally, cancer is a major and growing public health problem. In 2022, there were an estimated 20 million new cancer cases, with 9,7 million lives lost to cancer.
About one in five persons develop cancer in their lifetime, and for each person whom it affects, the experience will be different.
World Cancer Day is annually observed on 4 February, and this year the global theme is “United by Unique”.
It recognises that every experience with cancer is unique, and everyone has unique needs, perspectives, and a story to tell; yet, people touched by cancer are united in a shared ambition to see governments implement policies to improve cancer prevention, deliver health systems which treat patients with cancer effectively and successfully, resulting in more people surviving their cancer and leading long and healthier lives.
Elize Joubert, the CEO of CANSA, says the cancer incidence in South Africa is set to double by 2030.
To better address these differences, people-centred care is oriented around individuals and communities instead of just the disease.
It engages and empowers people to have a more active role in their own health.
“To improve cancer care in South Africa, a people-centre approach can lead to improved patient well-being, and higher quality care and increased trust in healthcare providers.
“In some cultures, cancer is still a taboo subject. Yet, talking about cancer openly raises awareness, improves outcomes, and can ultimately save lives.”
On World Cancer Day, CANSA invites individuals from all walks of life to share their personal cancer stories and experiences in writing, artwork or a video.
The campaign intends to showcase real stories with unique perspectives.
“No two experiences with cancer are the same. Whether you are a person living with cancer, a loved one, a caregiver, a medical practitioner, a supporter, or an advocate, you possess something important: A perspective that is unique to you.
“When you share your views, you bring valuable insight and humanity to the conversation.
“Your story can inform, energise, and inspire,” states Joubert.
- Visit cansa.org.za or call the nearest CANSA Care Centre toll-free on 0800 22 66 22. For personalised assistance, telecounselling is free, and available in seven languages.
- Visit worldcancerday.org for the link to share your story.
