FIFA President Gianni Infantino makes a speech during the 74th FIFA Congress in Bangkok on May 17, 2024.
The Swiss Football Association announced it was withdrawing its support for Infantino in next year’s FIFA presidential election. Photo by Manan VATSYAYANA / AFP)

Infantino set for re-election as opposition fails to find champion

FIFA President Gianni Infantino makes a speech during the 74th FIFA Congress in Bangkok on May 17, 2024.
The Swiss Football Association announced it was withdrawing its support for Infantino in next year’s FIFA presidential election. Photo by Manan VATSYAYANA / AFP)

Gianni Infantino looks set to pull off the ultimate political escape act, surviving weeks of withering criticism to secure re-election as FIFA president in March after the opposition failed to land a heavyweight challenger capable of toppling football’s embattled supremo.

Also read: FIFA backs Infantino despite World Cup investment fiasco

The 56-year-old Swiss has hemorrhaged support from major football nations since launching, and hastily shelving, his controversial FIFA Forward Enterprise plan in July, yet he crucially retains his power base in Africa and South America. Without a viable candidate to rally behind before the 18 November deadline, Infantino’s critics face the grim reality of four more years under a president many have lost faith in.

Also read: CAF president stands by Infantino ahead of 2027 FIFA election

Industry insiders paint a picture of an opposition desperately seeking a champion whilst Infantino consolidates power, protected by the political mathematics of FIFA’s global structure and the absence of anyone willing or able to challenge him.

The FIFA Forward Enterprise debacle, revealed just after the hugely successful World Cup, proposed creating a commercial subsidiary to run FIFA’s flagship events. The plan triggered fury across European football when details emerged of venture capital involvement and connections to US President Donald Trump’s inner circle.

Yet despite the backlash forcing Infantino to backpedal furiously, observers believe he’ll emerge stronger than ever.

The opposition’s missing piece

With two of Infantino’s fiercest critics, UEFA president Aleksander Ceferin and CONCACAF chief Victor Montagliani, reportedly opting to run for re-election to their own positions rather than mount FIFA challenges, the anti-Infantino movement finds itself leaderless at the crucial moment.

Terrence Burns, marketing strategist for two successful World Cup hosting bids, offered a blunt assessment of the political landscape.

“He holds all the cards and always has,” Burns said. “Any prospective challenger at this point feels either performative or strategic to cut deals.”

Former International Olympic Committee marketing chief Michael Payne expressed surprise that no serious candidate has emerged, adding that Infantino’s likely re-election “will redefine the term Houdini.”

The most impressive potential challenger, Norway Football Federation president Lise Klaveness, has ruled herself out despite earning widespread respect for her principled criticism of Infantino’s leadership.

Whilst the political opposition flounders, Infantino faces potentially more dangerous challenges through the courts. Legal battles in the United States and official complaints filed with FIFA committees could yet derail his re-election bid.

Klaveness and the Norwegian federation have highlighted three troubling issues, each connected by the common thread of Infantino’s relationship with President Trump. Most explosively, Josh Kushner’s venture capital firm, Josh being the brother of Trump son-in-law Jared Kushner, was set to become the major investor in the FIFA Forward Enterprise plan.

The source warned, however, that FIFA’s internal machinery may protect Infantino from accountability.

“There is no certainty that the complaints will be looked into. Even if they were to consider them they would take their time,” the source said. “The fear in the Infantino camp is the Norwegians could take them to CAS (Court of Arbitration for Sport) if dissatisfied with the decision.”

Also read: Norway set to make formal complaint to FIFA over Balogun red card saga

Burns identified the most serious threat coming from UEFA’s legal action in US courts seeking access to papers related to the FIFA Forward Enterprise plan. FIFA is strongly contesting the case, raising uncomfortable questions about transparency.

“This point is a fly in the ointment,” Burns said. “If the FFE was just a case of misguided process and communications strategy, why hide its specifics? That lack of transparency is a rock in Infantino’s shoe that will not fade away.”

European revolt risks FIFA civil war

The lack of support from football powerhouses Spain, France and England represents an unprecedented crisis of confidence in FIFA leadership from the sport’s traditional centres of power.

Payne warned that Infantino’s re-election under such circumstances would create a governance nightmare.

Also read: Football civil war erupts as UEFA slammed with harassment claims

“Running a global sports federation requires unity, FIFA will be on the brink of civil war, and this is totally new territory for a sports governing body,” he said.

Yet Burns believes European opposition will ultimately make peace with Infantino rather than risk tearing FIFA apart.

Football’s governing bodies would rather avoid division “unless of course there is overwhelming criminal activity to justify it, which there is not,” he said.

The calculation comes down to mathematics. For federations to unite against Infantino, there must be either clear evidence of criminal wrongdoing or a compelling financial incentive to remove him.

“Again, there isn’t,” Burns said of any financial upside to ousting the president.

March’s inevitable coronation

As the November 18 candidate deadline approaches, all roads point to Infantino securing his fourth and final term unopposed or against token opposition.

The legal challenges may rumble on, the Norwegian complaints may wind through FIFA’s bureaucracy, and European nations may continue their cold war with the president. But without a heavyweight challenger willing to step into the ring, Infantino survives by default.

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