BLOEMFONTEIN – The Kovsie Alumni Trust’s (KAT) involvement in the Matriculant of the Year competition aligns closely with the trust’s commitment to empowering young people through education, leadership development, and the creation of opportunities.

This is according to Bertie Haasbroek, chairperson of KAT.

“The competition celebrates academic excellence, resilience and potential – values that are essential for building a stronger South Africa. By supporting initiatives that recognise and uplift matric learners, we contribute to creating pathways for future leaders while encouraging a culture of achievement, integrity, and community impact.”

Learners challenged to think beyond classroom

This competition, presented by the University of the Free State (UFS) and Novus Media, helps matric learners develop the qualities they need to succeed.

“Today’s matriculants need resilience, adaptability, critical thinking, communication skills, and a willingness to keep learning. Academic achievement alone is no longer enough – young people must also be able to collaborate, solve problems creatively, and lead with confidence and integrity.”

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Haasbroek says the competition challenges learners to present themselves professionally, think beyond the classroom, and engage in opportunities that require discipline, confidence, and leadership. It encourages both personal and academic growth.

“Life takes us through dangerous roads, twists, drifts, rivers, tsunamis, and deserts. But those who start preparing early enough (at school) are better equipped to navigate life. Sport has already taught them about winning and losing; culture has already taught them about being average or outstanding, and about creativity. Leadership positions have already taught them that popularity fades, and that norms and values will take you further than applause ever will.”

Haasbroek says South Africa’s youth face significant challenges. These include inequality, limited access to opportunities, and uncertainty about the future.

“Initiatives like this provide recognition, encouragement and exposure to opportunities that many young people would otherwise never receive.

“It motivates learners to strive for excellence and shows them hard work and dedication are valued. Competitions of this nature also help build confidence and inspire young people to believe in their own potential, regardless of their background.”

Former finalist shares his experience

Burgert van Heerden, a finalist last year and now a first-year medical student, agrees the competition boosted his self-esteem.

“When we first worked in a group, and the group chose me as the leader, I had to stop my smile from reaching my ears!”

The former learner of Hoër Landbouskool Marlow in Cradock says he surprised himself with how quickly he adapted to all the new people.

“It was always difficult for me to open up and get comfortable around others, but I decided I was just going to give the final round my best shot.”

His decision paid off and, to his surprise, he was voted Sparkling Personality by his fellow finalists.

Since the majority of the finalists, like Van Heerden, wanted to study medicine, they were able to meet future classmates and build friendships, meaning they already knew people on their first day as students.

His advice to this year’s finalists is to not take the final round too seriously.

“Build relationships, and who knows, maybe you’ll form friendships that last a lifetime.”

How to enter

Matric learners from across the country who excel in academics, culture and sport, and who want to study at the UFS next year, can enter the competition.

Scholarships, prize money and gifts worth around R500 000 are up for grabs for the top 25 participants, sponsored by UFS Student Recruitment Services, the Kovsie Alumni Trust, Forvis Mazars, Absa and Pick n Pay Preller Walk.

Learners may enter themselves or be nominated by their schools. Twenty-five semifinalists will be selected, with 14 finalists taking part in the final round in Bloemfontein from 5 to 7 October.

Scan the QR code or click here to download the entry form; complete it; and return it by 31 July to Linda Greyling at greylinl@ufs.ac.za.