Stellenbosch Wine Routes celebrates an important milestone this year, marking 55 years of championing South African wine tourism and the wines of Stellenbosch.
The centrepiece of this occasion is Wine Town Stellenbosch, which brings together wine producers, restaurants, accommodation establishments and visitors for nine days of exceptional wine and food experiences across the region, from 25 July to 2 August.
This year’s programme also incorporates the milestone anniversary through a number of special experiences, collaborations and anniversary events.
“Whether you’re a regular to the region or a complete newbie, Wine Town Stellenbosch and the Stellenbosch Wine Festival will be worth your while, serving up outstanding experiences and rare tastings,” say organisers.
“Best of all, the event prides itself on pitching the broadest insight to Stellenbosch lifestyle, to experienced connoisseurs, newcomers and everyone in between, and completely over-delivering on value.”
Experience SA’s wine capital
“If you’ve ever wanted an all-encompassing way to learn about South Africa’s capital of wine and experience the Stellenbosch lifestyle, Wine Town Stellenbosch is it. All in all, this is the attraction: the chance to stay and enjoy the setting of street cafés, galleries, luxurious stays, vineyards, outdoor adventures, a pedestrian-friendly town and most memorable food and wine.”
Wine Town Stellenbosch comprises a nine-day programme of experiences taking place across the region that culminates in the Stellenbosch Wine Festival, an all-inclusive walk-around tasting at the City of Oaks’ historic town hall. On offer are specialised wine tours, workshops and curated vertical tastings as well as winemaker lunches and dinners, specials at restaurants around town and tastings hosted exclusively for the run of the event.
Inaugural Run/Walk
Wine Town officially gets underway on Saturday, 25 July, with an inaugural Wine Town Run/Walk at Dornier Wine Estate, hosted in partnership with Runventure. Participants can choose between a scenic run or walk over 10km or 5km through the vineyards.
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As part of the 55th anniversary, Stellenbosch Wine Routes has also introduced Celebrate With Us, a special Wine Town campaign in partnership with selected restaurants. Diners will be welcomed with a complimentary glass of Stellenbosch wine with their meal, inviting guests to raise a toast to over half a century of exceptional wines, memorable dining and the stories shared around social tables.
The programme, with detailed information for bookings and prices, is available now at https://winetown.wineroute.co.za/.




