“Gender equality is not a women’s issue; it is a societal issue – all people have a role to play in achieving it. Help us to achieve a gender-equal world that is safer, healthier, wealthier, more productive, and more peaceful.”
This was the plea of George Benjamin, manager of Corporate Affairs and Social Performance at Kumba Iron Ore’s Sishen Mine during a peaceful demonstration and march against gender-based violence (GBV) on 29 November.
“We have zero tolerance for gender-based violence,” Benjamin said during the march, which was part of the 16 Days of Activism against Gender-Based Violence.
“The only way to stop gender-based violence is to understand the root causes of the problem and to get all involved in a conversation about violence and gender norms. We believe that these conversations will shift behavioural patterns. Ultimately equality benefits all,” he said.
“Our people, including men, are united against gender-based violence,” said Nompumelelo Mpata, Sishen’s socio-economic development officer, who organised the march.
“This public demonstration is an important vehicle for driving the message home. We should not only stage these events to create awareness, but also to stimulate ongoing conversations among young and old.”
The slogan of the march was “Silence is golden no more,” which encourages victims of abuse to speak up against violence against women and children. The slogan builds on the ongoing campaign of “Silence hides violence” that Kumba is driving to encourage victims to speak up and bystanders to report the incidents and not look away.
Key stakeholders such as LoveLife, Famsa and the SAPS joined the march in the Gamagara Municipality.
How to prevent gender-based violence
- Be an aware bystander. Speak up when you see or hear something sexist, abusive or discriminatory.
- Challenge gender stereotypes. Make people aware of the way they talk about and to women.
- Reflect on your own attitudes and behaviours. Many of us unintentionally use language that can be offensive.
- Openly advocate for gender equality in the workplace, your community, or at home.
- Call the 24-hour GBV Command Centre on 0800-428-428.
