Gemmie, the mascot of the Sol Plaatje University (SPU) in Kimberley, has been unveiled together with the new SPU sports kits and brand.
The newly introduced SPU Sport brand, which was launched on 27 May, seeks to inspire courage and passion, the SPU stated in a press release. The dominance of red and the emblem of the gemsbok resonates images of strength, resilience, endurance and tenacity.
Present at the launch function were representatives of Athletics SA, Maties Sport, University Sport South Africa, Netball SA and the Northern Cape Department of Sport, Arts and Culture.
Gemmie was well received and promises to become an adored symbol of the SPU. The sports kits seem to be a hit, and the new SPU Sport logo is seen all over campus.
The unified sport brand will help SPU expand its brand identity and foster an increased sense of sporting pride for the SPU community, the university said.
The SPU emphasised with the soon to be unveiled SPU Sports Precinct and the future establishment of the SPU Sports Academy, Kimberley would become a beacon of sporting pride.
