When KitKat says “Have a Break”, they really mean it.
KitKat Panama has unveiled a limited-edition wrapper that uses Faraday cage technology to block smartphone signals, turning the brand’s break into a genuinely phone-free moment.
According to Famous Brands, the “Break Mode” packaging temporarily cuts off calls, mobile data, Bluetooth and GPS when a device is placed inside, offering a physical solution to step away from constant notifications.
The design incorporates conductive metallic layers, polypropylene coating, polyester and copper, along with a sealing mechanism developed to isolate the device’s signal.
Co-developers Ogilvy Columbia say the packaging has been tested for RF signal attenuation, cellular signal strength and electromagnetic isolation. It has been designed for reuse, with an approximate lifespan of one year, and can be separated for recycling at the end of its life.
Kim Waigel, marketing director for Nestlé in Central America, said the initiative “goes beyond simply saying ‘Have a Break’; it empowers individuals with the physical tool to genuinely achieve it.”
The campaign has been introduced at a technology expo, a concert and a university campus in Panama.
KitKat continues search for stolen shipment
In the mean time, the company is still searching for more than 400 000 KitKat bars stolen in March, with Nestlé launching a public tracker to help locate the missing chocolate.
The shipment, weighing around 12 tonnes, was stolen after a truck transporting the goods disappeared whilst travelling from Italy to Poland. The vehicle and its cargo remain missing, with authorities continuing to investigate the incident.
Nestlé clarified on X that the incident was not a publicity stunt or an April Fool’s joke, but a real case of cargo theft.
The “Stolen KitKat Tracker” asks customers to locate the eight-digit batch code on the back of their KitKat bar and enter it online. The system confirms whether the chocolate is from the stolen shipment, and if not, users are encouraged to share the tracker to help spread the search further.
“Thank you for your interest in the missing KitKats. But just to clarify, this is not a stunt or an April Fool’s joke. Someone really stole 12 tonnes of KitKats,” the company said.
“And we really want to know where they’ve gone. So, we’ve created a Stolen KitKat Tracker that lets you check if your KitKat is from the missing batch.”
Find the Stolen KitKat Tracker here.
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