This Easter, whilst baskets may be filled with chocolate, and many people will be travelling or spending time with loved ones over the long weekend, there are patients in hospital beds across South Africa whose recovery depends on something many of us can give in just 30 minutes – blood.

With the Easter holidays approaching, the South African National Blood Service (SANBS) is urging South Africans to “Answer the Call” by donating blood on Saturday 28 March, with a national goal of collecting 6 000 units of blood in a single day.

Despite the day of the week or time of year, hospitals continue to treat trauma patients, perform surgeries, and support individuals undergoing cancer treatment and managing chronic illnesses, all of which rely on a steady blood supply.

Each unit of blood donated can save up to three lives, yet public holidays often place pressure on blood stocks as fewer donors visit collection sites.

SANBS is therefore encouraging both regular donors and first-time donors to take time on 28 March to help ensure that hospitals have the blood they need throughout the Easter period.

Behind every blood donation is a real life waiting to be saved.

For Lezhanne Hartwell, blood donors became the lifeline that helped save her young daughter’s life. Her 18-month-old baby girl was diagnosed with Stage 4 Neuroblastoma and required a blood transfusion shortly after.

“I would like to thank all blood donors because of your generosity; you have contributed to saving our little girl’s life,” says Hartwell.

Her daughter received a 200ml blood transfusion at Donald Gordon Hospital, and the experience profoundly changed Hartwell’s perspective on blood donation. Despite being afraid of needles, she has since committed to donating blood regularly after realising how vital it can be for families facing medical emergencies.

Young donors like Sibongeleni Hlongwane, a 23-year-old from Pietermaritzburg, are also answering that call.

Hlongwane began donating blood at the age of 17 whilst still in school and continues to donate as a way of giving back to society.

“Donating blood is a meaningful way to help others,” he says. “I encourage more young people to get involved and participate in community blood drives.”

Give the gift that lasts a lifetime

“Easter is a time associated with giving and renewal,” says Monique Schreiner, senior manager, Donor Relations at SANBS. “By donating blood, South Africans can give a gift that lasts far beyond the holiday – the gift of life.”

• The donation process takes about 30 minutes.
• To participate, visit the nearest SANBS donor centre or mobile clinic on 28 March.
• To find your nearest donor centre, call 0800 11 90 31 or visit sanbs.org.za.

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