Today, we do not just launch the BloemNewsExpress – we raise a standard.
“Adapting to the industry and changes in the media landscape has always been key to our success, therefore we are thrilled to announce an exciting new chapter in our publishing journey: Two respected newspapers, BloemNews and BloemExpress, are becoming one powerful, unified brand whilst serving Bloemfontein’s local flavours through news and content,” says Jeannine van Zyl, general manager of Novus Media Community News in the central region.
“This strategic union brings together the strengths, reach and credibility of both publications to create a single, more influential platform with exceptional market penetration. By combining our audiences, distribution networks, and editorial excellence, we are positioned to deliver broader visibility, deeper community impact, and greater value than ever before.
“We’ve positioned the most loved newspapers into being the flagship newspaper in Bloemfontein and the Free State region, reaching the hearts and homes of the greater Bloemfontein audience, with 55 000 copies distributed on a Thursday in 20 towns surrounding Bloemfontein.
“For our loyal readers, BloemNewsExpress means richer content, sharper insights, and wider coverage.
“For our advertisers and partners, it means expanded reach, higher engagement, and a stronger return on investment – all through one streamlined, high-performing media channel and being the flagship publication, not only in Bloemfontein, but in Central South Africa.
“This is more than a merger or repositioning. It’s a bold step forward. One voice. One brand. One leading presence in the market.
“We look forward to enhancing relationships; forming new partnerships by not only offering newspaper advertisements, by also a very strong digital component; and to expand and grow our events offering – setting a new standard of excellence in our industry.”
