Jason Poleman is the founder of Just Planting Seeds.
Jason Poleman is the founder of Just Planting Seeds. Photo: Adrian Frost

Heart over hardware in Manenberg’s life saving programme


There are no grandstands at Manenberg. No corporate hospitality suites. No television cameras capturing every scrum and lineout for armchair analysts to dissect. But make no mistake, what happens on these patchy fields carries more weight than any derby match could ever hold.

The Rugby Factory, proudly brought to you by BOSSA, ventured into the heart of Manenberg to witness something far more significant than silverware and school rankings.

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The Manenberg Schools Day, organised by Just Planting Seeds, showcased an NPO that isn’t just teaching children how to pass a rugby ball, it’s offering them a lifeline out of gang-affected streets where futures are stolen before they’ve barely begun.

This is grassroots rugby at its rawest and most powerful. This is where the game truly matters.

Rugby as redemption

“Your situation does not define you, even if nobody believes in you, you have to believe in yourself. You have to put in the work, nobody will do it for you. You have to work hard, sport is your ticket out of Manenberg.”

Sovianka, one of the girls who played on the day, and has made it inot th Western Province structures, delivered those words with the conviction of someone who understands the stakes. For her and countless others in this Cape Town community, rugby isn’t about prestige or school pride, it’s about survival. About finding a different place to be when the streets offer nothing but danger and dead ends.

The girls’ section of Just Planting Seeds has become a thriving force, with various players making it all the way to national development camps. These achievements happen far from the bright lights of the King Price Derby series, but that doesn’t make them any less serious. If anything, they matter more.

Building character through contact

Jason Poleman founded Just Planting Seeds with a simple philosophy, use the discipline inherent in rugby to transform lives beyond the pitch. The game becomes the vehicle for something greater.

“We teach them to apply things like respect and discipline on the field and that they should put the same energy into these things off the field, which will benefit them,” Poleman explained. “When we started off we worked with ten or eleven schools. So far we have introduced the discipline of rugby to over 2,400 kids in the community. We have about 97 kids directly under us, so far 23 kids, boys and girls, this year have been exposed to provincial rugby. We are not pushing for the provincial accolades, but if they happen, that is great.”

The numbers tell only part of the story. Behind each statistic is a child who chose rugby over the streets. A teenager who discovered self-worth through teamwork. A young person who learned that respect and discipline aren’t just words, they’re survival tools that work anywhere.

Community in action

The Manenberg Schools Day itself demonstrated the power of collective effort. Preparing the field required community mobilisation. “A guy from another school arrived to cut the grass, whilst kids pitched in to fill holes in the ground,” Poleman explained. In an area where resources are scarce and challenges overwhelming, rugby became the catalyst for people pulling together.

“We try through our programme to cater to all of them, it is about creating a safe space for the kids,” Poleman said, acknowledging that children join Just Planting Seeds for different reasons. Some just want to be part of the team. Others want to make the starting lineup. Some dream of championships.

All of them need somewhere safe to be. Rugby provides that sanctuary.

Heart over hardware

Chad Peters, one of the Just Planting Seeds players, captured the essence of what makes the programme work.

“It’s about the heart, it’s about the team. You can have all the things, but are the kids going to come. Just Planting Seeds started with not much equipment, but we pushed through that is why we are the most improved programme in Manenberg.”

There it is. Heart over hardware. Commitment over conditions. In elite school rugby, debates rage over facilities, coaching expertise and fixture lists. In Manenberg, they’re filling holes in the ground. Yet the passion burns just as fiercely, perhaps more so because the stakes extend beyond Saturday afternoon bragging rights.

The bigger picture

Andy Daniel, host of The Rugby Factory podcast, found himself humbled by the experience of attending the Manenberg Schools Day.

“There is so much talent here, I feel more people should get involved. Schools rugby isn’t always the glitz and glamour,” Daniel observed.

His words should resonate with anyone involved in South African rugby. Whilst the top-tier school competitions rightly receive attention and resources, programmes like Just Planting Seeds operate in the shadows, doing work that transforms communities one child at a time.

These kids aren’t dreaming of Craven Week glory or university bursaries. They’re using rugby to escape environments where gang violence is normalised and opportunities are non-existent. When Sovianka talks about sport being her “ticket out of Manenberg,” she’s not speaking metaphorically.

Rugby’s responsibility

The Manenberg Schools Day serves as a reminder that rugby’s value extends far beyond tries scored and trophies lifted. In communities like this, the game becomes a tool for social intervention, a mechanism for instilling values that can change life trajectories.

Just Planting Seeds has introduced 2,400 children to rugby. That’s 2,400 young people who found an alternative to the streets. Who learned that discipline, respect and teamwork aren’t just rugby concepts, they’re life skills. Who discovered that their situation doesn’t define them.

Twenty-three kids exposed to provincial rugby this year. Ninety-seven directly under the programme’s care. Girls reaching national development camps. These aren’t just statistics, they’re victories over circumstances that crush most before they’ve had a chance to fight.

The field in Manenberg won’t host any televised matches. The scoreboard won’t flash across social media. But what happens there carries more significance than any school derby could ever claim.

Because in Manenberg, rugby doesn’t just build character. It saves lives.

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