World Suicide Prevention Day is being observed today with a renewed call for people to speak openly about suicide, challenge stigma and ensure that those experiencing emotional distress know that help is available.

Observed annually on 10 September, the global awareness day aims to focus attention on suicide prevention and reinforce the message that suicide is preventable.

The World Health Organization (WHO) says suicide claims the lives of more than 720 000 people worldwide every year, leaving profound emotional, social and economic consequences for families, friends, workplaces and communities.

This year’s observance marks the final year of the three-year global campaign theme, “Changing the Narrative on Suicide”, with the call to action: “Start the Conversation.”

The campaign, which ran from 2024 to 2026, seeks to challenge harmful myths and reduce the stigma surrounding suicide and mental health. It encourages communities to move away from silence and misunderstanding towards openness, empathy and support.

The WHO says changing the narrative also requires governments and institutions to treat suicide prevention and mental health as public-policy priorities, including improving access to quality care and implementing evidence-based prevention strategies.

A conversation can make a difference

Talking about suicide can be difficult, but avoiding the subject can leave people experiencing a crisis feeling isolated.

Friends, relatives, colleagues, teachers and community members can play an important role by paying attention when someone appears to be struggling, listening without judgement and encouraging them to seek professional help.

10 September is #WorldSuicidePreventionDay – remember that it’s okay to not be okay, and it’s always okay to ask for help. No matter how big or heavy your feelings might seem, you don’t have to carry them by yourself. Call Childline 24/7 on 116 (Free from all networks) OR you can visit the Online Counselling chatrooms (a D/deaf Friendly Service) Monday-Friday, 11:00-13:00 & 14:00-16:00 to chat to a counsellor by clicking on the link below:
https://chat.childlinesa.org.za/chat

According to the South African Depression and Anxiety Group (SADAG), people experiencing suicidal thoughts may be responding to intense emotional pain or feelings of hopelessness and isolation.

SADAG advises that people can also contact its services when they are concerned about a loved one, friend or colleague.

The message of World Suicide Prevention Day is therefore not simply about raising awareness for one day a year. It is about creating communities in which people feel safe enough to say that they are struggling – and where others feel prepared to listen and help.

Help is available in South Africa

Anyone experiencing a mental health or suicide crisis should seek help rather than face it alone.

Current SADAG emergency and mental-health support services include:

• SADAG Suicide Crisis Helpline: 0800 567 567 – toll-free and available 24 hours.
• Dr Reddy’s Mental Health Helpline: 0800 21 22 23 – 08:00 – 20:00.
• Department of Social Development Substance Abuse Helpline: 0800 12 13 14 – 24 hours.
• Cipla Mental Health Helpline: 0800 456 789.
• SADAG SMS support: 31393.

If someone is in immediate danger, contact emergency services or go to the nearest hospital emergency department.

World Suicide Prevention Day 2026 ultimately asks a simple but important question: Who can you talk to today?

Starting that conversation could be the first step towards getting someone the support they need.

If you are struggling, reach out. If someone you know is struggling, listen. A conversation can save a life.