In 2025, the Western Cape attracted 1.5 million international tourists, generating R25.9 billion and demonstrating strong growth in tourism.
Cape Town is setting its sights on 200 000 tourism-related jobs by 2030, alongside billions in visitor spending and a sharp rise in international arrivals.
South Africa’s tourism increased by 1.3 million arrivals in 2025, with visitors prioritizing immersive, sustainable experiences over traditional sightseeing.
A new tourism campaign by Visit Stellenbosch highlights experiences that most visitors never discover, from dawn trail running in the remote Dwarsrivier Valley to traditional Xhosa home dining in Khayamandi.
Cape Town plans a new tourism framework to grow visitor numbers, spending, and jobs, with global marketing and flight expansion.
Cape Town proposes making Airbnb properties pay commercial rates instead of residential, potentially increasing costs by 135% for property owners.
