Topic Menu:

Paarl business duo Dawie and Alison Joubert have once again taken the bull by the horns and are soon to rejuvenate the Pioneer Foods office block in Market Street, Paarl, and turn it into a vibrant office, conference and retail space.

The Jouberts caused quite a stir in Paarl when they purchased the 5 ha old industrial plant of the tobacco giant, British American Tobacco, better known as Rembrandt in 2012.

And despite many reservations they very successfully renovated the premises and converted them into the vibrant retail hub Rembrandt Mall.

And with these premises having gone from strength to strength, and now an unmissable hub in the centre of Paarl, the couple has taken the bold step of purchasing the Pioneer Foods building, after the wholesaler was taken over by Pepsico and its headquarters had moved to Cape Town.

The Jouberts now have an elaborate plan to develop this office block into a business hub that offers a work-life balance, with special attention given to details such as the canteen area, chill room, conference facilities, convenient shopping, relaxing garden areas and so on.

The building also lends itself to educational facilities of the likes of Digital Education and a special exclusive mom’s club, where moms can relax between school runs with dedicated homework areas and a concierge service.

Alison told Paarl Post she and Dawie continued to be passionate about investing in Paarl CBD. “This building is in such a prominent position in Paarl it can almost be seen as the gateway into Paarl, with the beautiful Paarl Mountain backdrop and rich history of the area, which we will incorporate into this development.

“With surrounding schools, the magistrates’ court, municipal and police head-quarters and department, and more, we plan to uplift this area into an iconic centre for Paarl. We are working closely with our amazing architect, Eugene da Silva of Emerging Architecture, who has a vision of creating something beyond the mundane.

“The idea is to create a business hub that has a life-work balance with special attention to details.”

For enquiries, contact Alison Joubert at email alison@lejoubert.com or Dawie Joubert on 082 552 3671.

Topic Menu:

Home » CapeNature

CapeNature

Student rescued after 24-hour operation along Elandspad River in Du Toitskloof

A Stellenbosch University student was rescued after a dramatic 24-hour operation along the Elandspad River in Du Toitskloof, where he was left stranded following flash flooding. According to Wilderness Search…

Chantélle Hartebeest

|

23 Apr 2026
World Water Day | Communities urged to conserve water as national crisis deepens

Western Cape faces severe water shortages amid a national crisis, urging collective action and awareness to promote sustainable water management.

Source:

Novus Media

|

22 Mar 2026
Fire breaks out at Du Toitskloof Pass, crews on scene

Fire crews of CapeNature and the Cape Winelands District Municipality (CWDM) are currently attending to a fire that broke at Du Toitskloof Pass on Friday (6 February). Jo-Anne Otto, spokesperson…

Chantélle Hartebeest

|

6 Feb 2026
KYK | Jong kwagga nog op vrye voet in Franschhoekpas

’n Jong kwagga, bekend as “Fransie”, het uit ’n natuurreservaat ontsnap en sedert Saterdagaand in die Franschhoekpas rondgehardloop. Reddingspanne probeer steeds om haar vas te trek.

Jana Scheepers

|

28 Oct 2025
Bobbejane maak amok op Tweede Tol

Bobbejane wat die Tweede Tol-kampterrein in die Bainskloofpas buite Wellington elke nou en dan teiken, het wéér in Januarie vanjaar amok gemaak toe dieselfde kampeerders wat ook in Desember 2023…

Jana Scheepers

|

25 Apr 2025
Brande eis al duisende hektaar

Die Wes-Kaap beleef ‘n volgehoue brandseisoen, met 32 187 ha grond wat van Oktober 2024 tot einde Februarie 2025 afgebrand het. CapeNature bestuurde reservate is die swaarste getref, met byna…

Paarl Post

|

31 Mar 2025