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Paarl Wine Route workshops regional promotion

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16 Jun 2023

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The Paarl Wine Route held a strategic workshop hosted by Robin Shaw of Wine Tourism Australia. Case studies from around the world were reviewed and key learnings and creative ideas were shared with the wine producers of Paarl. The Paarl Wine Route was re-established as a single wine-tourism organisation after notice was received that the DLTA will close its doors. Wine Tourism is one of the biggest attractions of Paarl, and it is important for the wine producers to continue with the promotion of the region and to build on their core strengths to take the Paarl Wine Route into the future.Foto:

Paarl Wine Route workshops regional promotion

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