Visit Stellenbosch has received international recognition after winning silver at the International Tourism Film Festival Africa (ITFFA) for its official destination film, placing Stellenbosch among Africa’s leading tourism brands and storytellers.

The award recognises excellence in tourism communication and destination marketing, celebrating films that successfully inspire travel while showcasing the unique character of destinations to global audiences.

Developed in partnership with creative agency Xpotential, the award-winning film presents a compelling portrait of Stellenbosch as a destination where heritage and innovation coexist, world-class wine experiences meet contemporary culture, and every encounter is shaped by authenticity and a strong sense of place.

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Collaborations

“This recognition is a proud moment, not only for Visit Stellenbosch but for our entire destination,” said Annemie Liebenberg, CEO of Visit Stellenbosch.

“It affirms our belief that the future of destination marketing lies in authentic and emotionally resonant storytelling. Stellenbosch cannot be defined by a single experience. It is a destination of remarkable depth, where culture, creativity, gastronomy, wine, nature and community come together to create something truly distinctive and globally relevant.”

This sentiment is echoed by Lizanne Vos, CEO of Xpotential, whose team led the creative development of the award-winning film.

“Our goal was to capture not only the beauty of Stellenbosch, but also its character, warmth and sense of place. This award is a testament to the value of creative excellence in destination marketing and to the collaborative partnership that made the film possible,” Vos explained.

Evolution ongoing

The accolade further reinforces Stellenbosch’s position as one of South Africa’s premier tourism destinations and reflects Visit Stellenbosch’s ongoing commitment to innovative, world-class destination marketing that drives awareness, inspires travel and strengthens the destination’s global competitiveness.

Visit Stellenbosch extended its sincere appreciation to Xpotential and all creative partners whose talent, passion and commitment helped bring the story of Stellenbosch to life through the film

As Stellenbosch continues to evolve as a leading wine, lifestyle and cultural destination, the silver award serves as further affirmation that authentic stories, told with purpose and creativity, have the power to connect people to places in meaningful and lasting ways.

For Visit Stellenbosch, this recognition is not only a celebration of a film, but of a destination that continues to inspire discovery, challenge expectations and create unforgettable moments for visitors from around the world.

Visit go.visitstellenbosch.org to see the film.