Breadline Africa celebrates five years of being part of the PNA Funky Socks Day campaign, as beneficiary alongside Rally to Read and Matla a Bana, this year.

What started as a playful idea around colourful socks has grown into a campaign that brings schools, families and workplaces together in support of children across Southern Africa.

Breadline Africa is grateful to again be part of a campaign that reminds people that doing good can also feel joyful – because sometimes support looks serious and sometimes it looks like bright socks worn with purpose.

The 2026 campaign officially launched on Tuesday (16 June) and National Funky Socks Day will be held on Friday 11 September.

This year, every R10 sticker sold in Southern Africa will help support the work of Breadline Africa, Rally to Read and Matla a Bana, organisations united by a shared commitment to children.

For Breadline Africa, funds raised through the campaign will again help deliver educational resource packs to early childhood development centres in under-resourced communities. Last year’s support provided 50 educational resource packs filled with learning materials and stationery to help young children learn through play.

Last year’s campaign raised R2 million across Southern Africa. This year, the campaign aims to raise R2,5 million thrGetting involved is simple: supporters can buy a R10 sticker at PNA stores nationwide or online, order stickers for schools or workplaces or simply pull on their brightest socks on 11 September.