Since late 2018 Helderberg Ocean Awareness Movement (Hoam) has been at the forefront of conservation and clean-up efforts in this area, spearheaded by passionate nature lover Lisa Starr.
Now in 2022, they have positioned themselves as a powerhouse of green guardians consistently giving attention to Strand Beach, the Lourensriver, surrounding tributaries, parks, open fields and in the townships.
Their efforts are not just limited to clean up operations, but also include educational programmes for children, partnerships with local organisations, law enforcement agencies and government departments, NPO’s, as well as persistent drives to create environmental awareness. They’ve joined clean-ups hosted by others, held hands with drives for animal rescues and supported charities along the way.
“There was definitely a lull during lockdown, but now as things are opening up and people are on the move again, there’s such a massive need for conservation efforts to be ramped up and we’re back to full swing again,” said Starr in an interview with DistrictMail this week.
The mother of two often has to balance family time and her conservation efforts, and never minds combining the two.
“I’m at the beach every weekend, sometimes daily. I take a leisurely stroll, pick up litter with my family, and occasionally interact with people and encourage them to pick up litter too.”
Since December Starr has been very busy. There’s been several beach-cleans, seal rescues as well as protests against seismic blasting – something that garnered traction all over the country and resulted in success for the environment, according to Starr.
“We protested against another seismic blasting application on the West Coast just last weekend, and that’s been a success too as it’s been temporarily halted by the court. It’s all in a day’s work”.
Since the predicted busy festive season began, Starr says that the effect on the environment is clear for all to see. There’s a noticeable increase in litter, polystyrene cups and plates among the most common, alongside crisp packets, plastic bottles, cigarette butts and face masks.
“Refreshingly, there’s also been an increase in EPWP workers who walk through areas daily picking up litter and cleaning our spaces. We are so grateful for that.”
When it comes to educational programmes, Hoam hosts groups at the beach, where they are taught and shown first hand how to keep the environment healthy.
“Some schools in poorer areas can’t necessarily come to us, so we go to them. We’ve been to Smartie Town in Macassar and also recently hosted Protea Primary school, that travelled all the way from Bonteheuwel for an educational beach clean up. Just to add a little surprise we had Bevil Spence of Drumba Rhythm for Life with us, who performed a drumming session with them too. This was such a special morning and the children not only learnt and cleaned the beach, but connected to nature too. The latter is very important as only when you embrace and understand will you respect.”
In January this year, members of Hoam were invited to board the Boaz boat with Cape RADD educational research, funded by Streamline Solution Holdings, where they snorkelled with marine biologists, observed the sampling of water and were given the opportunity to learn more about how micro plastics harm the environment.
“We are continually learning and educating ourselves on all the dynamics of a healthy environment and this is the information we share with the community to encourage awareness.”
Asked what keeps her motivated, Starr replied that she believes in what she does, and feels that one has got to keep moving and be constantly active to achieve a goal.
“I feel it’s important because nature rules the world. I feel that I am making an impact, that I’m making a difference and I am creating awareness, I just hope my passion rubs off onto other people.”
Despite having overwhelming support from so many in the community, there are always those that sometimes respond with negativity at the work Starr does.
“Some people can be negative, ignore our pleas to keep dogs off the beach, especially the Marine Protected Area whether leashed or not, and some outright refuse to pick up after themselves. But is does not deter us. Our approach is one of kindness, politeness and genuine friendliness.”
Starr added that when she sees illegal dumping grounds, a littered stream, or any pollution, she gets upset.
“I get disappointed that people can sometimes be so inconsiderate of their surroundings. I feel they’ve lost their connection with nature and it’s up to us now to help them reconnect.”
A priority for Starr has always been the Marine Protected Area along Strand beach, where transgressions occur around the clock, made up mostly of owners walking with their dogs and fishermen casting where they should not. “We are extremely privileged to have this marine protected area where 39 species of birds call home. Scientific research has also proven that marine life is at home in the area and the environment is thriving. We implore our community to join us to preserve it.”
Starr concludes that cooperation by law enforcement and Metro police in enforcing by-laws will be a giant leap in conservation efforts.
“We are also very welcoming to any new members who want to join us, even if it’s just for a beach clean or two. We are also open to new ideas such as fun an interactive ways to get people involved in this awareness, and our doors are always open to advise and assist anyone wanting to do their own little conservation programme.”
Keep up to date with all the activities of Hoam on their Facebook group, Helderberg Ocean Awareness Movement.




