The 2024 FNB Wines2Whales mountain-biking series wrapped up with a strong economic boost to the Western Cape, leaving an indelible mark on participants and the local community. Comprising three main events – Chardonnay, Pinotage, and Shiraz – the series attracted elite talent and a supportive community, generating substantial economic activity.
This year’s series welcomed local and international participants, immersing them in the stunning landscapes of the Western Cape – from Lourensford Wine Estate through Elgin to Hermanus. Known affectionately as “The race with gees,” it provided a significant economic lift, with a 20% increase in local economic activity, especially benefiting sectors such as accommodation, dining and tourism.
The event was a pivotal point for job creation, particularly in hospitality and tourism, creating about 800 temporary jobs and delivering vital seasonal income to local families. Businesses such as South Hill Vineyards experienced increased patronage, fully-booked accommodations and boosting activity at such venues as Canvas Café. Such events are crucial for sustaining Overstrand as a prime sports-tourism destination.
AQUASKY, the official water sponsor, supported the event by promoting sustainable hydration practices, minimising plastic waste and aligning with the event’s eco-conscious ethos.
Throughout, the riders journeyed through three key stages in the Western Cape’s awe-inspiring terrain, tackling formidable trails that showcased the region’s adventure appeal. This series not only celebrated camaraderie and resilience, but also emphasised the significant economic and community benefits that adventure tourism brings, solidifying its status as a leading mountain biking event in South Africa. As the sun set at Benguela Cove, anticipation for the next edition was already building, reinforcing Wines2Whales as a cornerstone event for sports tourism in the region.
