A local primary school was one of 11 schools in the Western Cape, which won their share of R3 million in the Edgars CommUnity Competition.
Umnqophiso Primary School in Lwandle bagged R20 000 in prize money, thanks to the initiative that has taken root in every town where Edgars has a store, aiming to uplift and give back to the very communities that have been an essential part of the brand’s journey.
For 94 years Edgars has been an integral part of South African society and is woven into the very fabric of communities across the nation. In a vibrant celebration of its loyal customer base, Edgars has embarked on a heart-warming journey of appreciation with the launch of the Edgars CommUnity Competition, with the intent of giving a gift of support to both young minds and the schools that nurture them. “This is a tribute to the people and communities that have stood by us over generations,” emphasizes Norman Drieselmann, CEO of Retailability, the group that currently owns Edgars. “It’s our way of expressing ‘thank you’ by investing in local schools and the children within the communities we serve.”
As part of this collective narrative, Edgars invited school-going children to create a self-portrait that reflects their uniqueness. The artworks were proudly displayed in store windows, transforming Edgars’ spaces into living tributes to its valued shoppers.
“Our customers define the Edgars brand,” enthused Drieselmann, “and this extraordinary campaign invites every individual who has contributed to the Edgars story to join in the opportunity to win not just for themselves, but for their schools as well. One child per store stood the chance to win a R5 000 cash prize, along with a R20 000 grant for their school and lots of instant prizes.”
The Edgars CommUnity Competition is rewarding up to 103 winners, of which the Lwandle school was one. Umnqophiso Primary School principal Ntomboxolo Mqumbisa expressed their elation following the win, which earned them the monetary prize. “We are extremely happy especially as the school does not collect school fees and is dependent on fundraisers for extra funds,” he said. “The winnings will go a long way and be ploughed back into the school to boost learners culturally, especially those who boast an interest and talent in art.”
