Local families can rejoice as Forever Fresh Foods has introduced a game changer in the frozen-food industry, with the launch of its Forever Frozen range of ready-to-eat frozen meals.
The Somerset West-based food manufacturer is now offering convenient frozen ready-to-eat meals, directly to consumers at factory prices, at their newly opened factory shop in Somerset West Business Park.
Traditionally, frozen food has been perceived as a less desirable option compared to fresh produce. However, Forever Fresh is challenging this notion by providing a wide range of delectable and nutritious frozen meals that rival restaurant-quality dishes.
Its meals are created to the highest standards using quality ingredients, including ethically sourced free-range meats and all-natural components, catering to diverse tastes while prioritising both consumer-health and environmental sustainability.
The key to offering such exceptional products at factory prices lies in Forever Fresh’s streamlined distribution model. By eliminating traditional retail mark-ups, the company can pass on significant savings to customers. Additionally, their state-of-the-art production facilities ensure the highest quality standards are maintained throughout the entire process.
“We believe that everyone deserves to enjoy delicious and wholesome meals without breaking the bank,” said Jason Perthel, who together with his wife Nathalie and daughter Maxine are the founders of Forever Fresh. “By offering our products directly to consumers we can bypass unnecessary costs and provide exceptional value.”
Perthel, a serial entrepreneur for 25 years and an avid hiker, said the idea to launch a food company was born out of a personal necessity for ultra-lightweight, highly nutritious meals. With virtually no local suppliers and imported products simply being too expensive, he combined the need with his passion and harnessed his technical and business experience to launch Forever Fresh Foods.
Today, the company stands as a leading provider of freeze-dried food products in South Africa, renowned for its outdoor range of hiking meals, freeze-dried candies and 25-year shelf-life emergency and survival foods.
The company’s frozen-food range, Forever Frozen, is an add-on to its already-highly-successful freeze-dried business.
- Forever Fresh’s products, including the new Forever Frozen range, can be purchased by visiting the factory shop located at 2 Erica Way, Somerset West Business Park, or by visiting its website https://foreverfrozen.co.za.
