There was plenty of excitement as Boland Media, an affiliate of Media24 Local News, launched the merged DistrictMail & Helderberg Gazette newspaper in the basin on the morning of Wednesday 4 May.
The DistrictMail & Helderberg Media team took to the streets to distribute the brand-new free community newspaper, while activations were also held at the FPG Group shopping centres, Strand Square and Somerset Square.
During last week’s activations, readers were informed of the merged product and entered a pop-a-balloon competition to win prizes sponsored by Kanu Wines, Car Care Clinic Strand, Spit-braai King, Lappies Braai Sauce and Olga Randelhoff (Avon agent).
The title, which sees the former separate DistrictMail and Helderberg Gazette fused into one bigger and better brand, boasts a 36 000 print order every Wednesday – the largest print footprint offering in the Helderberg.
Door-to-door and bulk deliveries will take place in Somerset West, Strand, Gordon’s Bay, Sir Lowry’s Pass, Macassar, Firgrove, Croydon, Faure, Raithby, Lwandle and Nomzamo, and outlaying neighbouring towns.
