The eagerly awaited dramedy, #Lovemyselfie, is gearing-up for its nationwide release on Friday 8 March.
Following a successful screening tour along the coast and in Midrand, the film is set to release at 15 cinemas across the country. Melanie Williams, Head of Marketing at Nu Metro, expressed her enthusiasm. “We are thrilled for the release of #Lovemyselfie,” she said. “Considering the changing market dynamics post-Covid-19, Nu Metro recognises the need for a concerted effort to rejuvenate the local theatrical scene. We hope that this film will resonate with audiences and receive the support it deserves.”
Audiences can expect a rollercoaster of emotions ranging from bittersweet to laugh-out-loud moments. #Lovemyselfie promises pure entertainment with heart, boasting a stellar cast, including Illse Roos, Kevin Smith, June van Merch, Hélène Truter, Joannie Combrink and Lida Botha.
Director Lika Berning expressed her excitement about the cinematic release. She said: “We are ecstatic that audiences will soon experience #Lovemyselfie in cinemas. We believe that there’s no better way to enjoy a movie than in the immersive environment of a dark cinema, free from distractions.”
In addition to the leads, the film features exceptional talent in supporting roles, including TikTok sensation Chané Grobler, comedian Moses Williams, Robyn Scott, Chanelle de Jager, Chris van Niekerk, Thokozile Ntsinga and a cameo by co-producer Kurt Darren.
About the film
#Lovemyselfie follows the story of local TV star Adele Swan who, on discovering her fiancé’s betrayal, embarks on a journey of self-discovery. Offered a chance to reclaim her financial stability by becoming the face of a campaign aboard a luxury cruise, she finds herself entangled in unexpected adventures and rediscovering forgotten connections.
Making history
#Lovemyselfie makes history as the first South African crew to film a movie aboard an MSC Cruise ship. Despite the challenges of working among holidaymakers, the cast and crew persevered, resulting in a professionally crafted film.
“I could not have asked for a better crew and cast,” said Berning. “Despite of long shooting hours, filming between 11 at night and 6 in the morning the team stayed professional and positive, and it really shows on screen. The support from Ross Volk and his amazing team at MSC Cruises made all the difference we are grateful to them for making this possible.”
Managing director of MSC Cruises South Africa Ross Volk commented on the partnership. “We are thrilled to have collaborated with the team behind #Lovemyselfie,” he said. “This partnership underscores our commitment to supporting local talent and storytelling, especially in light of the challenges faced by the film industry due to the Covid-19 pandemic.”
The film will be screened at select Nu Metro and Ster-Kinekor cinemas across the country, including Somerset Mall. Tickets will be available through normal cinema channels.
