Gizéla Möller, a contender for the Mrs Universe South Africa title, asserts that beauty pageants hold significance in contemporary society.

She believes the visibility provided by wearing the sash captures attention, creating opportunities to inspire change and foster transformation in others’ perspectives.

The message the 48-year-old semi-finalist would like to extend to other women is to adjust their crowns, recognise their worth and stride forward with confidence. “The essence of this motto is to empower young women by reminding them of their inherent worth and beauty, symbolised by a crown they already possess,” Möller said.

“By recognising and embracing their own value they are encouraged to carry themselves with the dignity and grace of a queen. Furthermore, this self-awareness and confidence inspires them to support and uplift other young women, helping them to ‘straighten their crowns’ as well. This creates a positive domino effect, where each empowered woman can contribute to a broader wave of change and empowerment among women.”

The Somerset West resident, who works as an image consultant, stylist and self-proclaimed serial entrepreneur, said entering the competition as she is often told that she transforms others. Vying for the Mrs Universe SA crown significantly broadens her reach as a champion for positive change and making a difference.

A strong urge to enter

“I believe that I have been prepared for a time such as this,” reckoned Möller. “This is my first-ever pageant entry. Last year, I collaborated with the current Mrs Universe SA runner-up during her journey to the crown. I enjoyed styling her and being a part of her journey. After she was crowned I felt a strong urge to enter. I completed the application form, attached the photos, and hesitated for a while. After about three months I finally thought, ‘Let’s do this.’ I had almost forgotten about it when, months later, I received an email confirming my entry. I was so elated!”

For Möller it is important for people to understand that she is not a perfect pageant girl, but a normal person who faces challenges like everyone else. “Through my struggles and wrong decisions, I share my experiences to inspire others to overcome their circumstances. The decisions they make today will significantly impact their lives.”

Möller believes inner transformation through image consulting can lead to improved relationships and personal growth.

She started her school career at Somerset West Primary School and matriculated from Hottentots-Holland High School. At 18 the go-getter was already an entrepreneur, running her own business and owning a house.

“I used to sell avocados from the tree in our garden for pocket money as a youngster, and later co-managed Leon’s Panelbeaters with my father and my aunt, gaining significant insights into business and finance.

“After selling my shares and exploring the corporate world for three years, I launched my own company at 32, which I continue to operate. Additionally, I founded GM Image and Style, initially intended as a side project but now a thriving business at 18 months old.”

The business’ services includes makeovers, motivational speaking, shopping, make-up and style classes, wardrobe revamps, and the “Straighten Your Crown” workshops for women.

Bold, confident, compassionate

Apart from the remarkable ability to style people, Möller regards herself as a bit of an extremist who can also service a car, landscape a garden and decorate a home. She also enjoys travelling, old movies, recently started writing and wishes to have been born in the 1800s.

Möller’s favourite colour is purple and flowers are orchids and lilies. Moreover, she loves very high heels or sneakers with a bit of bling. Asked what others would be surprised to know, she said: “I used to raise cats, owned a 400 cc motorbike, I’m a bit of a petrol head, and I taught Latin-American dance as an avid dancer, who clinched many provincial and national accolades.”

Möller is bold, confident and energetic but also deeply compassionate towards others. She believes the experiences of the past few years have been preparing her for this role. “I have been prepared for this unbeknownst to me through business, people, image, style and understanding one’s purpose and worth to the world and how natural change is for women to walk boldly and confidently.”

Her single biggest achievement: Raising her son on her own for 18 years and being able to look at him and be proud of who he is and the choices he makes.

Möller hopes to introduce “Straighten your Crown” campaigns at schools and workplaces as she believes a confident woman in the home raises ladies and gentlemen, and there is something powerful and attractive about a woman who knows her worth.