The Gordon’s Bay Business Association (GBBA), formerly known as the Gordon’s Bay Business Forum, has undergone a transformation with a renewed focus on fostering a thriving local economy.
Two years ago the association embarked on a restructuring process and a new constitution and code of conduct was implemented, ensuring effective governance. The GBBA now represents businesses throughout the Helderberg region, with an ambitious target of reaching 200 members by 2025.
Responding to questions from the DistrictMail & Helderberg Gazette, the executive said in a statement that Gordon’s Bay’s primary industries are firmly rooted in services and hospitality.
“While tourism thrives during peak season the quieter months pose a challenge,” GBBA stated, emphasising the need for local support throughout the year and highlighting the town’s charm even in winter.
It pointed out that Gordon’s Bay boasts a rich history, with the South African Naval College, working harbours and the Danie Miller Hiking Trail as testaments to its heritage.
Also, there’s the scenic Clarence Drive, pristine beaches (including the Blue Flag-designated Bikini Beach), and diverse wildlife viewing opportunities further enhance its appeal.
“Beyond the well-known attractions, Gordon’s Bay offers hidden treasures like the Khoisan Shell Midden archaeological site, the Gordon’s Bay Protea, and the breathtaking sunsets,” the GBBA stated.
It champions collaboration and networking among local businesses. Through monthly meetings, guest speakers and a planned loyalty programme launching in 2025, the association aims to foster a supportive ecosystem for local business growth. Their website also serves as a valuable resource, providing a business directory for the community.
The GBBA acknowledges the need for improved infrastructure, beautification projects and effective waste management. It emphasise the importance of safety and security, calling for community cooperation in reporting crime and supporting local law enforcement.
Furthermore, the association advocates for strategic development that preserves the town’s unique charm.
“To entice residents to shop locally, the GBBA is exploring a loyalty programme offering discounts at participating businesses. This initiative aims to strengthen local ties and stimulate economic activity.
“Gordon’s Bay is a natural playground for water sports and outdoor events. Existing events such as the Hollard Daredevil Satellite Run, Harbour 2 Harbour Race, and Race to Hermanus showcases the potential. The association encourages community participation in organizing new festivals and events that cater to diverse interests and budgets.”
GBBA added that diversity lay at the heart of its vision. By organising events that cater for a wide range of interests and securing funding for such initiatives, the association aims to celebrate Gordon’s Bay’s unique identity.
“The GBBA gauges the effectiveness of its initiatives by monitoring event attendance, analysing social media trends, and collecting feedback from both businesses and residents,” it stated. “Open communication and responsiveness are key to addressing concerns and implementing effective solutions.
“The upcoming festive season promises a vibrant tourism influx. Businesses and support services are gearing up to ensure a smooth and enjoyable experience for all visitors.”
The GBBA emphasises the importance of exceptional customer service, as positive first impressions can lead to repeat visits and sustained economic growth.”
The current executive is made up of the following: chairperson – Basil Cranko (The PC Surgeon), vice chairman – Heyns De Waal (Gordon’s Bay Security and GB Med Rescue), treasurer – Kathy Pieterse (Business and Tax Consultant), secretary (public relations and functions) – Taryn Flee (Wansy Savvy Design Consultancy), Governance – Joos Engelbrecht (JE Attorneys), and youth skills and development – Sabelo Lindani (Contour Enviro Group).
GBBA extended an invitation to all businesses to join their ranks. It seeks passionate individuals willing to contribute to a thriving Gordon’s Bay.
The association encourages knowledge sharing, expertise exchange and active participation in shaping a positive future for the town. . Businesses can attend monthly meetings, visit the association’s website or Facebook page for more information, or contact chairman Basil Cranko directly on 076 124 9260 or at email chair@gbba.co.za.
