KEMPTON PARK – South African chocolatier Beyers Chocolates has reportedly entered liquidation proceedings, raising questions about the future of one of the country’s well-known confectionery manufacturers.

According to an article published by the Financial Mail on Thursday 23 April, the move follows a dispute between Beyers Chocolates and retail giant Woolworths.

The disagreement is said to centre on the chocolatier’s plans to expand its factory operations, which allegedly placed an existing exclusivity agreement with Woolworths at risk.

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Chuckles and more

The report indicates that tensions between the two companies escalated, with Woolworths subsequently reducing its orders from Beyers Chocolates, which is believed to have contributed to the company’s financial distress and eventual liquidation proceedings.

Beyers Chocolates produces a wide range of confectionery for major South African retailers, including Checkers and Pick n Pay. Among the better-known products manufactured by the group are Sweetie Pie chocolates and Amarula-branded confectionery.

It also supplies the Chuckles product for Woolworths. However, Woolworths has sought to reassure customers that its chocolate offerings remain unaffected.

In a post on X, the retailer said: “No need to worry – Chuckles aren’t going anywhere, we promise!”

In a separate statement, Woolworths said it could not provide details about its relationship with Beyers Chocolates.

“Woolworths cannot comment on the nature of our relations with Beyers due to confidentiality concerns,” the company said in a statement, adding that its products remain widely available.

“We can, however, share that Woolies chocolate – including Chuckles – is still the exceptional quality that our customers love and expect, and it is widely available across the country. There are no shortages or stock issues when it comes to Woolies chocolate.”

Rich, sweet history

Beyers Chocolates has a long history rooted in both European tradition and South African enterprise. Founder Kees Beyers developed an early passion for confectionery, starting to sell sweet treats at the age of seven before pursuing formal training in Belgium, according to the company website.

After completing his studies as a pastry chef at 17, Beyers travelled to South Africa at age 18, initially intending a short stay. However, he chose to settle permanently after identifying a gap in the local market for high-quality confectionery.

In 1987, at the age of 20, he established Beyers Chocolates with the aim of offering South Africans premium yet accessible chocolate products. The company has since grown into a significant supplier within the retail sector.

According to the company’s website, Beyers remains closely involved in production, working with staff to ensure products meet high quality standards rooted in Belgian tradition and local inspiration.

Its headquarters are situated in Kempton Park, while it also owns The Chocolate Factory in Bedfordview, both in Gauteng, as well as The Chocolate Room on the premises of Spice Route in Paarl.