A fundraising project that formed part of the Heart FM 16 Days for Youth Project, run jointly with the community-driven My JiVE, My Hood initiative, is just one example of how a brand and its targeted community can ignite real, lasting change.
My JiVE, My Hood, launched by the cooldrink beverage company to boost sales, pioneered a two-phase competition. One of its proud runner-ups was Langebaan Animal Centre (LAC), which received R10 000,
