HAVE you visited one of Nelson Mandela Bay’s giant yellow picture-perfect selfie frames?
Isuzu Motors South Africa recently teamed up with the Nelson Mandela Bay Tourism directorate as its official vehicle partner in efforts to stimulate tourism in the region. The goal of the partnership is to encourage domestic travel to the Bay and local travel within it, to create knowledge around the product offerings of the area with an aim to increase income for the region.
“It is important for Isuzu as a corporate resident of the Bay to be part of the revival of our local economy and our communities,” said Mandlakazi Sigcawu, Isuzu Executive, Corporate and Public Affairs.
“Together we hope to give the region in which we operate the boost it so desperately needs. Isuzu is committed to supporting communities in Nelson Mandela Bay.”
The giant yellow selfie or photo frames have been installed at Shark Rock Pier, Donkin Reserve, Cape Recife, Wells Estate Beach and Humewood Six Pillars. The objectives of the giant frames are to encourage domestic and local travel; to make residents aware of Nelson Mandela Bay’s beauty; and to promote tourism on social media platforms. By visiting these frames, Isuzu and the Tourism Directorate encourage the sharing of experiences, by using the #ShareTheBay hashtag on social media.
“We are thrilled to have the historic and locally-made Isuzu brand on board as a vehicle partner to some of our programmes, and we look forward to building a relationship with a brand that represents adventure, and in turn links with our tourism marketing objectives,” said Siphokazi Ngombane, acting Director of Tourism for the region.
Isuzu and Nelson Mandela Bay Tourism recently invited the local media to join them on a Heritage Drive, visiting the five giant yellow photo frames as well as various other places of interest in the Bay.
Local media were invited to join Isuzu and Nelson Mandela Bay Tourism on a Heritage Drive in Nelson Mandela Bay. Seen here at the Donkin Reserve photo frame are a group who hails from Kariega (from left) Tremaine van Aardt (The Herald) with Mandlakazi Sigcawu – Isuzu Motors South Africa and Nazma Karodia (Algoa FM), Sharné Woods – Isuzu Motors South Africa, Kim Daniels (SABC) and Heilie Combrinck (UD Express).
Kim Daniels, former young professional golfer from Kariega, enjoyed the stop at Cape Recife Lighthouse, one of the iconic selfie frames.
