ONE of Toyota’s ways of doing business is called Genchi Genbutsu, which when translated from Japanese in short means “go to the source, find the facts to make correct decisions …”
In finding the facts when it comes to buying a Toyota, many customers have for the past 15 years visited the source, Algoa Toyota Uitenhage, where new vehicle sales executive Christo Grundling has guided them in making correct decisions.
Born and bred in Despatch, Christo has been in the motoring industry for the past 27 years and prior to this, he was in the banking industry for several years. Thus, he is an expert not only when it comes to the “mechanics” of vehicle sales, but also the financial aspects in buying a new vehicle.
“The motoring industry has changed tremendously over the past 27 years. Especially when it comes to technology. What is interesting about the technology is that the younger salespersons are very much clued-up on all those features. But when it comes to sales, those with more years of experience are still topping the figures,” said Christo.
Christo joined Algoa Toyota Uitenhage in the era when Didi Diedericks was the Dealer Principal, with the aim to be there for only three years. Didi left long ago and Calvin Parry currently is the Dealer Principal.
“The initial three years turned into 15 years. I am really enjoying the motoring industry, especially all our customers. There are so many different people, all looking for something to suit their respective needs in a vehicle.”
He believes in the Toyota brand like he does in the best piece of meat, good customer service and that friendliness is a skill that can change morale, effectiveness, and productivity.
“When it comes to the Toyota brand – and this is not because I am employed here – this brand offers high quality durable vehicles that set the standard for the best long-term resale value,” said Christo.
Christo wishes to thank his customers from the Addo, Despatch, Kirkwood, and Uitenhage regions for their continuous support.
Is Christo heading for 30 years’ service with Algoa Toyota Uitenhage? If all goes to plan, he might still be around to experience even more new technology in the automotive industry and still do business the Genchi Genbutsu way.
