CAPE TOWN – Environmental initiative Save a Fishie has reached a major milestone, celebrating its 500th cleanup while removing more than 54 tonnes of litter from beaches, rivers and communities.
What began as a small effort to pick up litter and inspire others to do the same has grown into a large community-driven movement supported by volunteers, schools and sponsors.
Founder Zoë Prinsloo reflected on the journey, saying the milestone represents far more than just numbers.
“Five hundred times I have stood on a beach, riverbank or street and decided this place matters,” said Prinsloo. “Most of the time we were joined by incredible volunteers who showed up early on cold mornings, in the wind, rain and blazing sun — not because they had to, but because they care.”
Growing a community movement
Since its founding, Save a Fishie cleanups have taken place across various coastal and community areas, bringing together people from all walks of life who share a passion for protecting the environment.
Prinsloo says the project has grown beyond what she ever imagined when it first started.
“What started as a small idea has grown into something far bigger than I ever imagined. Together we have removed more than 54 tonnes of litter from the environment — litter that won’t harm marine life or wash back into the ocean.”
More than just numbers
According to Prinsloo, the real success of the initiative lies in the people behind it.
Volunteers, schools bringing learners to participate, and sponsors supporting the work have all played an important role in helping the project grow.
“This milestone is about people — the volunteers who keep showing up, the schools who bring their learners, and the children who pick up their first piece of litter and realise they can help protect the ocean,” she said.
While the organisation celebrates reaching 500 cleanups, Prinsloo says the journey is far from over.
“From the bottom of my heart, thank you to everyone who helped us reach this incredible milestone. And the best part? We’re only getting started. Here’s to the next 500 cleanups.”
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