CAPE TOWN – The Shoprite Group has partnered with the City of Cape Town’s Fire and Rescue Service to donate Easter treats and personal care items to 275 vulnerable children across four childcare homes in the Western Cape.
The donation, handed over on Thursday morning at Holy Cross Educare in Belhar, aimed to spread joy ahead of the Easter weekend while supporting children and babies who may be facing a challenging time without family support or due to financial hardship.
Jermaine Carelse, spokesperson for the City of Cape Town’s Fire and Rescue Service, said it was heartwarming to give back to the community.
“The City’s Fire and Rescue Service collaborated with Shoprite in bringing smiles to children at educare centres across the city. These unsuspecting kids received Easter eggs, hot cross buns, personal care items, and more,” said Carelse.
He added that City firefighters had put their hands in their own pockets to donate a large number of marshmallow boxes to the children, demonstrating their personal commitment to the cause.
This Easter initiative builds on the successful partnership established last Christmas, when the two organisations donated festive treats to more than 120 children at six care facilities across Cape Town.
The Fire and Rescue Service, recognised for playing an important role beyond emergency response in supporting and uplifting communities, has proven to be an ideal partner for spreading joy through thoughtful giving.
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“Our firefighters love showing their sweet side, and we are all for it. Thank you also to Shoprite for hopping on board with this initiative. These small acts go a long way, and help build positive relationships with our communities,” said Mayoral Committee Member for Safety and Security, Alderman JP Smith.
According to Shoprite, communities are at the heart of its business as customers, suppliers, employees, and partners. The retailer remains committed to supporting the communities it serves through various Act For Change initiatives, which focus on promoting wellbeing, safety and sustainability.
The Easter donations reached children at:
- Lawrence House, Woodstock
- St Anne’s House, Woodstock
- Holy Cross Educare, Belhar
- Jim se Bos Childcare, Philippi
Each child received Easter treats along with essential personal care items including facecloths, toothbrushes, and toothpaste.
