The Drakenstein Local Tourism Association has yet another feather in its cap.
The travel video Roam. Explore. Travel to the Cape Winelands produced by Yehbaby Marketing Creatives on behalf of Paarl & Wellington Wine Tourism, won silver at the recent International Tourism Film Festival Africa (ITFFA) in Cape Town.
The association is the official destination marketing organisation for Paarl and Wellington’s wine and tourism products.
It embarked on a campaign in 2021 to speed-up the recovery of local tourism in the wake of the Covid-19 lockdowns.
The Roam. Explore. Travel to the Cape Winelands video was the centrepiece of the campaign.
The video won its award in the ITFFA category for African Tourism Destinations – City.
Other category winners came from as far afield as Greece, Portugal, the Philippines, and Uganda.
“We were extremely proud to have been nominated as a finalist among the stiff competition and were stoked to receive a silver award on top of that,” says Annelize Stroebel, General Manager of Drakenstein Local Tourism Association.
“It just reaffirms that the destination marketing campaigns created by Yehbaby Marketing Creatives on behalf of the organisation have had an impact and are also recognised by our peers within the industry.
