A new standard in wholesale excellence has arrived

The next chapter begins – and it’s worth celebrating.
The wholesale and hybrid retail landscape enters a bold new era with the official launch of the Adami’s x Powertrade partnership, a powerful collaboration built to strengthen supply, elevate service, and unlock new levels of value for retailers and business customers across the region.

This moment marks more than change. It marks progress, growth, and the evolution of a trusted legacy.

Where legacy meets momentum

This partnership brings together two respected forces.

Adami’s, with over a century of heritage, community connection, and trusted distribution expertise, and Powertrade, the wholesale and hybrid store format developed by Unitrade Management Services (Pty) Ltd (UMS), built for scale, efficiency, and premium product access.

Together, they form a unified platform designed for the realities of modern retail – where speed, reliability, and value are not optional, but essential.
And now, that vision is live.

What this partnership delivers

With the official rollout underway, customers and partners can now experience:

• A stronger, more consistent supply network
• Expanded product ranges across key wholesale categories
• Improved pricing competitiveness and enhanced value
• Streamlined, efficient service for both retail and bulk trade
• A future-focused wholesale model built for sustained growth

Every element has been designed with one goal in mind: to empower businesses to move forward with confidence

A celebration of growth

A celebration of how far Adami’s has come – from its founding in 1904 to becoming a multi-generational business serving communities across the region.

But more importantly, it is a celebration of what lies ahead.

This partnership creates new opportunities for independent retailers, entrepreneurs, and trading partners, giving them better access, stronger support, and the tools they need to thrive in a competitive and fast-changing market.

It is about progress with purpose. Growth that is shared. And a future that is built together.

Launch promotions & big rewards

Running from 31 August to 7 November 2026, the Phakama & WIN campaign gives shoppers even more reasons to celebrate the the exciting new Adami’s x Powertrade partnership.

Simply purchase any 5 participating products to qualify for entry into the competition and stand a chance to win your share of the incredible R100,000 shopping voucher prize pool.

In addition, customers stand a chance to win a R2,000 shopping voucher each week, adding even more valuewhilethey stock up on leading brands.

Whether you’re bulk shopping for your household or stocking your business shelves, every qualifying purchase could bring you one step closer to winning.

Campaign Period: 31 August – 7 November 2026

Buy 5 participating products. Enter. Win. Share in R100,000 in shopping vouchers with Phakama & Win with Adami’s x Powertrade.

Plus, stand a chance to win one of the weekly R2,000 shopping vouchers throughout the campaign period.

Now officially partnered

The Adami’s x Powertrade partnership is now live, with rollout activities and trade integration already in motion.

In the weeks ahead, customers can look forward to store promotions and continued expansion initiatives as the partnership scales and strengthens its footprint.

This is more than a relaunch.
It’s the beginning of something bigger.
Adami’s x Powertrade – Two Trusted Brands. One Powerful Partnership growing forward, together.