TODAY sees the launch of the Komani-Karoo Express free local newspaper following on the expansion of the popular Queenstown Express and Mid-Karoo Express titles, by combining them as one title.
According to Tasmia Ismail, EP Media General Manager, the new publication will give its advertisers a wider footprint in more copies.
“Komani advertisers will now have the benefit of speaking to residents of the towns where Mid-Karoo Express used to be distributed, i.e. Cradock, Middelburg, Somerset East and Graaff-Reinet, while Mid-Karoo Express advertisers will now be able to reach the Komani market,” said Ismail.
A total of 30 000 copies will be distributed door-to-door to homes in these areas, free of charge, every Thursday. Bulk drops will still be made at central points.
Mid-Karoo Express has in the past two years become a sought-after item in these Karoo towns on Thursdays, being the first free newspaper published in this area.
“What made this publication even more unique and relevant to the communities that it serves, is that most of the editorial content is written by freelance correspondents who live in these towns and who are very much part of their local communities. This will still be the case in the new Ko- mani-Karoo Express,” said Bettie Giliomee-Rossouw, EP Media Regional Editor.
Launched in February 2016, Queenstown Express has been growing from strength to strength in the past three years and has become an integral part of the Komani community.
The Komani-Karoo Express will retain its offices in Robinson Road, Komani.
The Komani-Karoo Express is a sister publication of five other Express titles across the Eastern Cape.
These are the Port Elizabeth Express, UD Express, Kouga Express, Mthatha Express and Isolomzi Express.
“Apart from bringing relevant news to its readers, the Express newspapers are also firm favourites with advertisers who stay loyal not only because of the results they get from advertising in the paper, but also because of the fact that Express offers custom-made solutions for its varying advertising needs and budgets,” said Ismail.
