Bringing affordable chocolate moments to more South Africans

Cadbury is bringing its much loved Dairy Milk chocolate to more South Africans. The affordable 12g bar is now available nationwide for a recommended retail price of just R5.

As household budgets tighten, consumers are looking for affordable ways to enjoy the brands they love.

Cadbury’s 12g Dairy Milk bar offers the unmistakable smooth and creamy taste of Mzansi’s No. 1 chocolate brand. Moreover, it comes in a convenient, budget-friendly format designed for everyday enjoyment.

First introduced in Gauteng in 2025, Cadbury’s 12g Dairy Milk bar brings a small, affordable chocolate treat to everyday moments. It gives consumers an easy way to enjoy their favourite chocolate without stretching their spending.

Whether you’re between errands or having a busy day, this compact bar offers a quick and affordable chocolate treat. It’s also perfect for sharing with someone special.

“Consumers seek out brands they know and trust. They also want products that fit comfortably within their daily budgets.

We wanted to make it easier for more people to enjoy the Cadbury Dairy Milk experience. This applies whether they’re on the move, at work, at school, or enjoying a small moment of reward.

The 12g bar offers an affordable way to enjoy a little chocolate magic. ” says Kile Zitha, Senior Category Manager at Cadbury South Africa.

Wrapped in Cadbury’s iconic purple packaging, it delivers the smooth, creamy Dairy Milk taste South Africans know and love. It also comes in a compact format that slips easily into a pocket, handbag or lunchbox.

With the 12g Dairy Milk bar now available nationwide, enjoying a small moment of Cadbury indulgence has never been easier.

The Cadbury Dairy Milk 12g bar is available nationally through wholesalers, spaza shops, selected community retailers and hawkers.

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