Already one of Bloemfontein’s premier road-running events, the Mimosa Mall Marathon welcomes vivo South Africa as the headline sponsor for the 2027 event.

This indicates that Mimosa Mall Marathon continues to grow in reach, participation and impact.

The addition of vivo South Africa as a headline sponsor marks an exciting new chapter for the event, bringing together two brands committed to innovation, meaningful connections and memorable consumer experiences.

Established in 2010, vivo has grown from a smartphone manufacturer into a global technology brand focused on intelligent technology, human-centred design and innovative products that connect people with the digital world.

In South Africa, vivo aims to make innovative, stylish and accessible technology available to local consumers.

“We are honoured to welcome vivo South Africa as a headline sponsor of the 2027 Mimosa Mall Marathon,” says Neelofar Issa, general manager of Mimosa Mall. “The event has developed a strong identity and loyal following, and this partnership will support us in introducing exciting new experiences while continuing to build on the marathon’s established success.

“Together, Mimosa Mall and vivo South Africa look forward to delivering an unforgettable event for runners, supporters and the broader community.”

The 2027 Mimosa Mall Marathon takes place on 27 February, and athletes can enter the marathon, half marathon, 10 km or 5 km event.

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