The emergence of social media has created a digital community in which new identities, narratives, and perspectives are constantly produced and shared.
This transformation has connected people across the world, but it raises an important question: Are we shifting from traditional communities to digital communities?
In traditional communities, respect for elders, social norms, and hierarchies play a role in maintaining order and mutual respect. However, in digital communities, such structures do not exist. Even worse, young and old social media users interact on an equal footing, which often leads to disrespect and bad conduct.
A significant positive impact of digital communities is the rise of online entrepreneurship.
Consequently, the digital community has provided its members with accessible opportunities to start businesses without traditional barriers such as rent, location or infrastructure.
Digital communities have removed geographical limitations and barriers. For example, someone living in the Eastern Cape can order goods from a seller in Cape Town.
This shift has made e-commerce even more inclusive and efficient; however, this convenience poses a significant threat and challenge to traditional businesses and local economies.
Traditional stores now compete with online sellers who operate with lower costs and fewer or no regulations. As a result, the rise of digital marketplaces may contribute to the decline of traditional community-based businesses.
Digital communities have significantly transformed the way people interact and support one another and opened a platform for them to explore growth opportunities. They also offer valuable opportunities for economic growth and social awareness. On the flip side, they disrupt traditional values, social structures, norms, and community relationships.
When the balance is compromised, dependence on digital communities may potentially distance us from the realities of the world around us.
■ Madikane is pursuing a master’s degree in Communication Sciences, and is an assistant researcher at the Directorate for International Partnerships and Relations at the University of the Free State (UFS).
