Teboho Setena

It is all systems go for the big reveals at the annual Bloem Show, the largest consumer event in central South Africa. The annual event is celebrating its 142nd anniversary of thriving as a catalyst for economic growth.

This year’s edition will, from Friday, 25 April, to Monday, 5 May, showcase diverse franchises both private and public, ranging from agriculture to technology.

This will be the fourth instalment after the Covid-19-pandemic, with the event still standing by thriving through economic challenges.

The theme for this year is “Carnival”.

According to Elmarie Prinsloo, chief executive officer (CEO), there are significant developments.

“Over the years, it is clear that the event has evolved to meet the changing interests of its visitors.

“The 2025 Bloem Show promises to be an event that people of all ages can enjoy together, offering an amazing line-up of artist performances.

“Performances vary from Afrikaans performers Ricus Nel to Riaan Benadé, Bernice West, Bok van Blerk and Appel,” said Prinsloo.

A gospel and soul concert will be held on Sunday, featuring Rev. Thami Mancho, Manana and Paul Mtirara. In addition, there will be the ever-popular FamFest on the last Saturday, 3 May featuring, among others, acts such as Felo le Tee, TBO, DJ Jacob, and LeGoody.

“The Bloem Show continues to thrive despite economic challenges, offering businesses and visitors valuable opportunities.

“It contributes more than R60 million to the local economy and creates more than 1 100 temporary jobs over the two weeks of staging in Bloemfontein,” said Prinsloo.

She said patrons could look forward to a real treat, as well as strengthening business ties, adding that there were positive signs of recovery after Covid-19 restrictions.

“Last year, more than 126 000 people visited Bloem Show over a period of ten days,” said Prinsloo.

Bloem Show admission fees are R120 per adult, and R50 for children between six and 17 years, students, and pensioners. Children younger than six years enter for free.