The annual Hollard Daredevil Run shone a purple light on the early detection of cancer on Friday, 1 November.

Thousands of men around the country donned purple Speedos to run 5 km, raising vital awareness about prostate and testicular cancer. In Bloemfontein, men of all ages took part, including boys of the Fichardtpark High School as well as athletes who ran in Dan Pienaar.

Another group did their part at Naval Hill later that afternoon. This nationwide phenomenon, which first started 15 years ago, raises funds for the Cancer Association of South Africa (CANSA) and the Prostate Cancer Foundation of South Africa to be used for testing in under-resourced areas and increase awareness, support, and research.

This year individuals, corporates, schools, tertiary educational institutions, sports clubs, and communities stepped up once again for this worthy cause with an estimated 6 000 runners registering countrywide.

From Cape Town, Despatch, East London and Kimberley to Durban, Secunda, Potchefstroom, Thohoyandou and Sedgefield, brave men took to the streets with a bold mission to raise awareness about the importance of screening and early detection. For the third consecutive year, game rangers took an even tougher stance by running through the Kruger National Park.

Corporate participation in this event has also grown year on year, with businesses around the country helping to enable a culture that sees men talk more openly and take responsibility for their health.

This annual event empowers South African men to rather be sure, than unsure, when it comes to their health.

“Wearing a Speedo in public requires courage, just as it takes courage to take charge of your health by getting regular screenings and staying informed. The Hollard Daredevil Run is dedicated to every man and boy in South Africa affected by cancer or looking to spread awareness,” says Allistair Khanyi, head of brand and communications at Hollard. “By shining a light on men’s health, Hollard is enabling men to take control of their future well-being”.

Prostate cancer will affect one in six men in their lifetime, and by 2030 it is expected to be the most common cancer among men in South Africa. Black African men face a 60% higher risk of developing prostate cancer compared to other population groups. The survival rate in men whose prostate cancer is detected early enough is 95%.

Although less common, testicular cancer remains the leading cancer among young men aged 15 to 35, impacting about 1 in 250 males. If treated early, the cure rate for testicular cancer can be as high as 98%.

“Thank you to all the brave participants of the 2024 Hollard Daredevil Run. Together, we are making a meaningful impact in the fight against prostate and testicular cancer,” says Khanyi.

Remember that anyone can donate to this worthy cause. Make a difference by donating on the Hollard Daredevil Run BackABuddy page Z every contribution helps.

Alongside promoting early detection, Hollard is also highlighting the importance of insurance in case of serious illness, enabling the unprotected to become protected. Receiving a cancer diagnosis is challenging enough without the added burden of financial worries. The relevant insurance policies can be very beneficial to protect individuals against the financial impact of a critical illness.

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