{"id":53536,"date":"2022-08-15T14:51:44","date_gmt":"2022-08-15T12:51:44","guid":{"rendered":"https:\/\/novanews.co.za\/worcesterstandard\/alvis-drift-breek-sy-suksespad-oop-20220810-2\/"},"modified":"2022-08-15T14:51:44","modified_gmt":"2022-08-15T12:51:44","slug":"alvis-drift-breek-sy-suksespad-oop-20220810-2","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/worcesterstandard\/alvis-drift-breek-sy-suksespad-oop-20220810-2\/","title":{"rendered":"Alvi\u2019s Drift breek sy suksespad oop"},"content":{"rendered":"<p><strong><\/strong><\/p>\n<p>Die wynlandbouorganisasie Vinpro gesels elke maand met \u2019n kelder oor hul onderneming, wat hulle laat wakker l\u00ea en wat hulle hoop gee. Hierdie maand was Alvi van der Merwe van Alvi&#8217;s Drift aan die beurt.<strong><\/strong><\/p>\n<p><strong>1. Vertel ons meer oor Alvi\u2019s Drift?<\/strong><\/p>\n<p><strong><\/strong>Ons is gele\u00eb aan die mees suidelike punt van die Bre\u00ebriviervallei se Worcester-wyndistrik, net 50 kilometer van die kus af, in ons wynwyk Scherpenheuwel. In 1928 het ons stigter, Albertus Viljoen \u201cOupa Alvi\u201d van der Merwe, \u2019n stukkie vrugbare Bolandse landbougrond op die oewer van die Breederivier bekom.Ons verbou wydverspreid oor \u2019n netwerk van sewe aangrensende plase altesaam 410 hektaar wingerde. Ons produseer agt uitsonderlike wynreekse oor vyf verskillende pryssegmente en bied werklik iets vir elke verbruiker se smaak. Ons wynreekse sluit in die gewilde vooraanstaande Signature-reeks, 221-reeks en vonkelwyne, onderskeidelik die super premium- en ultra premium- Reserve- en Albertus Viljoen-reekse saam met cap classique-wyne, en laastens die Verreaux Pinotage, wat deel is van ons luukse Flagship-reeks.Alvi\u2019s Drift-wyne is in alle vooraanstaande Suid-Afrikaanse supermarkte en drankwinkels beskikbaar, wat 85% van ons verkope verteenwoordig, en 15% van ons wyne word na meer as 25 lande w\u00eareldwyd uitgevoer.Buiten ons wingerd- en wynfokus, voer ons ook sitrus uit en verkoop suiwelprodukte aan ander sake-entiteite. Omdat ons \u2019n multi-landbou-onderneming is, het ons \u2019n wye reeks personeel op die plaas, maar die administrasie-afdeling, kelder en pakhuis alleen het 26 mense in diens.By Alvi\u2019s Drift streef ons daarna om mense se waardering van dit wat werklik saak maak, verder te verryk deur meer spontane konneksies en onvergeetlike oomblikke te inspireer. Ons streef ook daarna om baanbrekers te wees deur wilskrag en toegewydheid, en om nie net ons weg oop te vind nie, maar dit oop te breek. Daarom is ons altyd besig met die onverwagse en dit wat ons hart warm laat klop.<\/p>\n<p><strong>2. Watter lesse het julle in die afgelope paar uitdagende jare geleer?<\/strong><\/p>\n<p><strong><\/strong>Wat ons geleer het, is dat ons \u2019n baie lojale, interaktiewe en werklike groep aanhangers het. Ons het uitgereik in ons tyd van nood en is aangeraak \u2013 nie deur verbruikers nie, maar deur duisende werklike en ge\u00efnvesteerde mense met hul eie stories, behoeftes en begeertes en wat wou betrokke raak en help.Ons sal nooit die ondersteuning wat ons die afgelope paar jaar ontvang het, vergeet nie. Dit het ons gedryf om selfs nog harder te werk om die beste gehalte wyn te verskaf om mense se waardering van dit wat werklik saak maak, verder te verryk.Ons het ons vermo\u00ebns verskerp om direk met ons vriende te kommunikeer en veranderinge aangebring om \u2019n baie meer interaktiewe en veeleisende aanlyn markplek te akkommodeer. Tussendeur het ons nie die toegewyde en passievolle kleinhandelaars, wat ons ondersteun het namate ons gegroei het en wat in staat is om ons produkte by \u2019n groeiende aantal ondersteuners uit te kry teen baie meer mededingende tariewe, uit die oog verloor nie. Dit stel ons in staat om uitsonderlike wyne aan die mark teen goeie pryse oor die hele land heen te bied.<\/p>\n<p><strong>3. Wat maak jul streek spesiaal wat terroir betref? <\/strong><\/p>\n<p><strong><\/strong>Alvi\u2019s Drift is gese\u00ebnd met \u2019n ideale Mediterreense mikroklimaat, die verkoelingseffek van die Atlantiese Oseaan se seebries saans, diverse topografie en grondtipes, sowel as \u2019n oorvloed water, en ons wingerde is ideaal geposisioneer vir die vervaardiging van merkwaardige wyne met \u2019n unieke, vruggedrewe karakter en kompleksiteit.Ons is as bewaarders van die grond waarop die Alvi\u2019s Drift-wingerde gele\u00eb is, diep verbind tot omgewingsbewaring en maatskaplike opheffing. Ons streef deur volhoubare boerderypraktyke daarna om nie net aan ons plaas terug te gee wat daaruit geneem word nie, maar om voortdurend maniere te vind om die gesondheid en diversiteit van hierdie unieke terrein te verbeter.In die manier waarna ons na die grond omsien wat aan ons toevertrou is, die mense saam met wie ons werk, ons werkswyses en die produkte wat ons skep, streef ons voortdurend daarna om onsself te verbeter, met uitnemendheid as doelwit in alle aspekte van ons besigheid.Hierdie gedragskode stel ons in staat om ons land te eer, ons mense te bemagtig, ons gemeenskap op te hef en deur ons produkte uit te reik na die groter gemeenskap om saam met ons op hierdie reis te gaan.<\/p>\n<p><strong>4. Enige opwindende planne in die vooruitsig?<\/strong><\/p>\n<p><strong><\/strong>Ja! Ons het uiteindelik daarby uitgekom om \u2019n toegewyde vatsentrum te bou . . . en net op die regte tyd. Die vraag na ons produkte bly groei en ruimte in die familiekelder raak net te klein \u2013 soortgelyk aan hoe plaashuise saam met ? familie uitbrei. Die nuwe verouderingskelder sal ons in staat stel om op \u2019n veiliger en meer volhoubare wyse te funksioneer en ontsluit verskeie geleenthede vir die skep van uitsonderlike wyne van onwrikbare gehalte \u2013 wyne wat net so onweerstaanbaar in smaak is as wat hulle in prys is, en wat ons uitsien om aan verbruikers bekend te stel (<em>Spoiler alert<\/em>: Ons stel in September vanjaar \u2019n nuwe sauvignon blanc bekend!)Andersins sien ons daarna uit om ons lojale ondersteuners te beloon met die bekendstelling van \u2019n toegewyde wynklub later vanjaar, wat \u2019n groter agter-die-skerms-blik sal gee op die lewe by Alvi\u2019s Drift en ons vriende meer sal vertel oor \u2019n paar van die interessante wyne wat ons skep, uitdagings wat ons in die gesig staar en eksperimente waarmee ons voortdurend besig is.<\/p>\n<p><strong>5. Wat is jou boodskap aan ander wynondernemings?<\/strong> <\/p>\n<p><em>Dare to be true<\/em>. Glo nie net aan jouself nie, maar in die mense rondom jou. Elke wynkelder en wyn is \u2019n eiesoortige uitdrukking van die wonder van Suid-Afrika en die wyne wat ons bied \u2013 iets wat die w\u00eareld nou eers regop sit en raaksien. Waag dit om getrou te wees aan jouself, die mense en die land, en laat alles beter na vir die volgende geslag. Dit sal vrugte afwerp vir geslagte vorentoe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die wynlandbouorganisasie Vinpro gesels elke maand met \u2019n kelder oor hul onderneming, wat hulle laat wakker l\u00ea en wat hulle hoop gee. Hierdie maand was Alvi van der Merwe aan die beurt.<\/p>\n","protected":false},"author":20,"featured_media":53538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_inclusive_language_score":"","_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","newspack_ads_suppress_ads":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_crsspst_to_novanewscoza":false,"_crsspst_to_novanewscozabloemnewsexpress":false,"_crsspst_to_novanewscozacityvision":false,"_crsspst_to_novanewscozadistrictmailhelderberg":false,"_crsspst_to_novanewscozaeikestadnuus":false,"_crsspst_to_novanewscozahermanustimes":false,"_crsspst_to_novanewscozakomani-karoo":false,"_crsspst_to_novanewscozakougaexpress":false,"_crsspst_to_novanewscozamthathaexpress":false,"_crsspst_to_novanewscozanoordkaapbulletin":false,"_crsspst_to_novanewscozapaarlpost":false,"_crsspst_to_novanewscozapeexpress":false,"_crsspst_to_novanewscozapeoplespost":false,"_crsspst_to_novanewscozaswartlandgazette":false,"_crsspst_to_novanewscozatygerburger":false,"_crsspst_to_novanewscozaudexpress":false,"_crsspst_to_novanewscozavistanews":false,"_crsspst_to_novanewscozavrystaatkroon":false,"_crsspst_to_novanewscozaweskusnuus":false,"_crsspst_to_novanewscozaweslander":false,"_EventAllDay":"","_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":"","_EventShowMapLink":"","_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":"","_EventVenueID":"","_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":"","_VenueShowMapLink":"","_application":"","_batch_id":"","_company_name":"","_company_tagline":"","_company_twitter":"","_company_video":"","_company_website":"","_custom_id":"88bc0462-0b2f-4c77-a643-441669ea88d3","_EventDuration":"","_EventOrigin":"","_EventTimezoneAbbr":"","_featured":"","_filled":"","_job_expires":"","_job_location":"","_media_credit":"","_media_credit_url":"","_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_navis_media_can_distribute":"","_navis_media_credit_org":"","_OrganizerOrigin":"","_provider":"","_pum_built_in":"","_pum_default_theme":"","_pum_form_conversion_count":"","_remote_id":"","_remote_name":"","_remote_position":"","_report_frequency":"","_report_reference_dates":"","_send_attempts":"","_site_id":"","_sitemap_exclude":"","_sitemap_frequency":"","_sitemap_priority":"","_source_url":"","_subscription_period":"","_subscription_period_interval":"","_subscription_price":"","_tec_slr_enabled":"","_tec_slr_layout":"","_template_type":"","_ticket_end_date":"","_ticket_start_date":"","_tribe_aggregator_allow_multiple_organizers":"","_tribe_aggregator_content_type":"","_tribe_aggregator_file":"","_tribe_aggregator_finalized":"","_tribe_aggregator_hash":"","_tribe_aggregator_import_id":"","_tribe_aggregator_import_name":"","_tribe_aggregator_interactive":"","_tribe_aggregator_origin":"","_tribe_aggregator_post_status":"","_tribe_aggregator_preview":"","_tribe_aggregator_source_name":"","_tribe_aggregator_type":"","_tribe_default_ticket_provider":"","_tribe_hide_attendees_list":"","_tribe_rsvp_for_event":"","_tribe_ticket_capacity":"","_tribe_ticket_header":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":"","_tribe_ticket_version":"","_type":"","_VenueOrigin":"","_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_font_face_file":"","_wp_old_date":"","_yoast_wpseo_estimated-reading-time-minutes":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_block-catalog":"","_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_job_listing_type":"","_yoast_wpseo_primary_nova_retailer":"","_yoast_wpseo_primary_publication":"","_yoast_wpseo_primary_tribe_events_cat":"","_yoast_wpseo_videositemap-duration":"","_yoast_wpseo_videositemap-rating":"","_menu_item_classes":[],"_tribe_modified_fields":[],"_wp_attachment_backup_sizes":[],"_wp_suggested_privacy_po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This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alvi\u2019s Drift breek sy suksespad oop | Worcester Standard &amp; Breederivier Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novanews.co.za\/worcesterstandard\/alvis-drift-breek-sy-suksespad-oop-20220810-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alvi\u2019s Drift breek sy suksespad oop\" \/>\n<meta property=\"og:description\" content=\"Die wynlandbouorganisasie Vinpro gesels elke maand met \u2019n kelder oor hul onderneming, wat hulle laat wakker l\u00ea en wat hulle hoop gee. 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Breederivier Gazette","date":"22 May 2023","format":false,"excerpt":"\u2019n Plaaslike veearts van Worcester wat bekend is vir haar besorgdheid oor diere is ook nou weekliks in \u2019n gewilde reeks op kykNET te sien.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/novanews.co.za\/worcesterstandard\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/d468338a6f554d2594cb8a6d49709b33.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/d468338a6f554d2594cb8a6d49709b33.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/d468338a6f554d2594cb8a6d49709b33.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/d468338a6f554d2594cb8a6d49709b33.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":53302,"url":"https:\/\/novanews.co.za\/worcesterstandard\/mans-wat-sterf-sou-die-aand-herenig-20220902\/","url_meta":{"origin":53536,"position":4},"title":"Mans wat sterf sou di\u00e9 aand herenig","author":"Worcester Standard &amp; Breederivier Gazette","date":"2 September 2022","format":false,"excerpt":"Twee mans, wat verlangs familie van mekaar is en later die aand n\u00e1 jare se gesoek sou herenig, is die afgelope naweek in dieselfde botsing naby Merwida-wynkelder buite Rawsonville dood.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/novanews.co.za\/worcesterstandard\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/2d9383184794457da40187457e2ecdaf.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/2d9383184794457da40187457e2ecdaf.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/2d9383184794457da40187457e2ecdaf.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/2d9383184794457da40187457e2ecdaf.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/novanews.co.za\/worcesterstandard\/wp-content\/uploads\/2025\/03\/2d9383184794457da40187457e2ecdaf.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":54715,"url":"https:\/\/novanews.co.za\/worcesterstandard\/bvm-kan-nie-by-rioolpype-uitkom-20220406-2\/","url_meta":{"origin":53536,"position":5},"title":"BVM \u2018kan nie by rioolpype uitkom\u2019","author":"Worcester Standard &amp; 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