Phillip Retief, die uitvoerende bestuurder van Van Loveren-kelders, het op ConsultM se tiende skou-ete op Vrydag 7 Februarie sy insigte oor die wynbedryf met sakelui in Worcester gedeel. <\/p>\n
Nadat die Worcester-skou jare gelede van die baan is, het ConsultM besluit om die tradisionele skou-ete voort te sit. <\/p>\n
Retief het op die geleentheid nie net oor die wyn-ekonomie gesels nie, maar ook oor die bestuur van \u2019n familieonderneming. <\/p>\n
Volgens Retief gaan daar moontlik teen Maart \u2019n tegniese wyntekort wees as gevolg van kleiner oeste die afgelope twee seisoene, met die vraag wat die aanbod kan oorskry.<\/p>\n
Die groot wynlande \u2013 Frankryk, Spanje en Itali\u00eb \u2013 voer 55% van die w\u00eareld se wyne uit. In teenstelling voer Suid-Afrika slegs 3 tot 4% van die w\u00eareld se wyne uit. Volgens Retief moet die Suid-Afrikaanse mark homself beter bemark. \u201cOns pryse is die laagste in w\u00eareldterme.\u201d<\/p>\n
Vir \u2019n suksesvolle onderneming raai hy sakelui aan om te weet wat hul mark is. \u201cIn die wynbedryf is nege uit die tien topverkopers soetwyne.\u201d<\/p>\n
Van Loveren se handelsmerke sluit in Four Cousins, die Almost Zero-wynreeks, Tangled Tree, Zandvliet, Retief Reserve, Rhino Run, Five\u2019s Reserve, Pappilon en Blaauklippen. <\/p>\n
Van Loveren, wat in die Robertson-omgewing gele\u00eb is, word deur die vier Retief-neefs, wat sedert die 1990s die derde geslag is wat op die grond boer, bestuur.<\/p>\n
\u201cDie onderneming was groot genoeg om ons al vier te akkommodeer, maar nog klein genoeg dat ons self moes inspring om trekker te ry en op die grond te werk. In 1999 het ons Four Cousins bekendgestel nadat ons grootmaatwyn gehad het wat nie verkoop het nie,\u201d het hy vertel.<\/p>\n
\u201c \u2019n Mens kan jouself maklik in die moeilikheid in groei en kontantvloei\u00adprobleme h\u00ea,\u201d het hy gewaarsku.<\/p>\n
\u201cOns het besef dat ons die onderneming van \u2019n landbou-onderneming na \u2019n handelsmerk-onderneming moes groei. Die eerste dekade het goed verloop. N\u00e1 Nelson Mandela se vrylating wou die hele w\u00eareld Suid-Afrika se wyn drink.\u201d<\/p>\n
Teen 2010 was daar egter baie mededinging in die soetwynmark.<\/p>\n
\u201cDie helfte van ons mark was weg. Dit is \u2019n belangrike sakebeginsel \u2013 wat vandag werk, gaan nie noodwendig m\u00f4re werk nie. In besigheid moet jy altyd vernuwend dink en \u2019n tree voor jou mededingers bly,\u201d het hy ges\u00ea.<\/p>\n
Hy het verwys na wyn wat hulle in plastiekbottels verkoop het, asook 0%-alkohol-wyne. Wyn word belas op die persentasie alkohol wat dit bevat.<\/p>\n
Hoe bedryf \u2019n mens \u2019n familieonderneming suksesvol?<\/p>\n
\u201cAs jy ontslae raak van entitlement<\/span> en besef dat niks eintlik joune is nie, vermy jy die meeste van die probleme wat in familieondernemings opduik. Daar moenie gierigheid wees nie en die klem moet op \u2018ons\u2019 wees in plaas van \u2018ek\u2019,\u201d s\u00ea hy. \u201cMy pa en oom het die wysheid gehad om te weet wanneer die tyd reg was om oor te gee aan die volgende geslag en het ons besluite vertrou.\u201d<\/p>\n Sakebeginsels moet altyd se\u00ebvier, anders gaan \u2019n onderneming faal \u2013 emosie mag nie deel wees van die somme nie. <\/p>\n \u201cIn so \u2019n familieonderneming, wat oor geslagte strek, moet \u2019n mens ook die wysheid h\u00ea om te besef dat jou kinders nie noodwendig daarby betrokke wil raak nie \u2013 iets wat dikwels konflik in familieondernemings veroorsaak.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Phillip Retief, die uitvoerende bestuurder van Van Loveren-kelders, het op ConsultM se tiende skou-ete op Vrydag 7 Februarie sy insigte oor die wynbedryf met sakelui in Worcester 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