Die Suid-Afrikaanse wynbedryf moet voorberei vir nog \u2019n moeilike jaar, met die plaaslike en internasionale klimate wat steeds baie onsekerheid veroorsaak.<\/p>\n\n\n\n
Sprekers by die 17de Nedbank Vinpro-inligtingsdag met die tema \u201cConnect & Grow\u201d, wat op 19 Januarie by die Kaapstadse Internasionale Konferensiesentrum gehou is, was eerlik oor die dringende ekonomiese en landbou-realiteite wat die wynbedryf tans in die gesig staar, terwyl deelnemers aangemoedig is om hul verhoudings te benut ten einde die huidige werklikheid te versag.<\/p>\n\n\n\n
Nagenoeg 600 wynbedryfkundiges het die geleentheid bygewoon, wat vir die 16de agtereenvolgende jaar deur Nedbank geborg is.<\/p>\n\n\n\n
\u201cDit is drie lang jare sedert die bedryf persoonlik op hierdie skaal kon byeenkom en as ek een ding in hierdie tyd geleer het, is dit beslis dat daar geen sekerheid in hierdie w\u00eareld is nie,\u201d s\u00ea Anton Smuts, voorsitter van Vinpro, terwyl hy die noodsaaklikheid van mede-eienaarskap beklemtoon.<\/p>\n\n\n\n
In aansluiting by Smuts besin Nedbank se uitvoerende hoof van handelsbankdienste, Herman de Kock, dat niks meer as vanselfsprekend aanvaar kan word nie \u2013 veral nie geleenthede vir aansluiting nie.<\/p>\n\n\n\n
\u201cOns glo dat dit as \u2019n bank nie net oor die finansi\u00eble bydrae gaan nie \u2013 dit gaan oor die verbintenis met die bedryf om sektorgroei te help fasiliteer,\u201d s\u00ea hy.<\/p>\n\n\n\n
\n Besigheidsbestuur in onrustige ekonomie<\/b>\n<\/p>\n\n\n\n
Die Nedbank-ekonoom Isaac Matshego het \u2019n somber prentjie van Suid-Afrika se post-pandemiese ekonomie geskets, met beide dalende beleggings en vinnig stygende werkloosheid.<\/p>\n\n\n\n
\u201cOns is tans in die ergste afswaai in ons geskiedenis,\u201d s\u00ea hy, en beklemtoon dat hierdie \u201cdie langste en diepste afswaai is, met die swakste begin van die dekade in die onlangse geskiedenis\u201d.<\/p>\n\n\n\n
Volgehoue herstel is moeilik weens globale sowel as veral plaaslike omstandighede en sal verder vertraag word deur voortdurende kragonderbrekings.<\/p>\n\n\n\n
\u201cDit wil voorkom asof fase 6-beurtkrag die norm vir 2023 sal wees. Ons het hierdie fase vanjaar meer as enige ander fase beleef. Die selftoegediende skade van beurtkrag aan die ekonomie sal beteken dat ons die internasionale beleggings wat van die w\u00eareldwye ekonomiese opswaai in 2024 verwag word, kan misloop.<\/p>\n\n\n\n
\u201cBelegging bly swak weens lae sakevertroue. In vergelyking met ons eweknie\u00eb in die ontluikende mark het Suid-Afrika se inflasiekoers egter nie so vinnig opgeskiet nie en bly die Reserwebank daartoe verbind om inflasie te bestuur,\u201d sluit Matshego af.<\/p>\n\n\n\n
\n Wen in wyn<\/b>\n<\/p>\n\n\n\n
\u201cDit is tyd om die storm te bestuur wat ons as \u2019n bedryf in die gesig staar,\u201d s\u00ea Vinpro-bestuurshoof, Rico Basson.<\/p>\n\n\n\n
\u201cOns word gekniehalter deur politieke ideologie\u00eb wat nie uitkomsgebaseerd is nie, beperkte aanspreeklikheid aanvaar en geen dringendheid het nie \u2013 en dit in \u2019n tyd waarin ons w\u00eareldwye mededingers baie meer aggressief is in hul uitvoering.\u201d<\/p>\n\n\n\n
Die afgelope drie jaar het krisis op krisis opgelewer. Die wynbedryf moet stabiliteit binne die ontwrigting van die plaaslike en globale handel skep omdat d\u00edt die toekoms van Suid-Afrikaanse wyn bedreig.<\/p>\n\n\n\n
\u201cOns gaan aanhou om ons mededingendheid te verloor as ons nie n\u00f3\u00fa optree nie,\u201d s\u00ea Basson.<\/p>\n\n\n\n
\u201cPremiumisering is die sleutel tot ons herstel as bedryf, gegewe die groot kostedruk op wynkeldervlak en die realiteit dat nie alle bykomende koste deur die mark geabsorbeer sal kan word nie. <\/p>\n\n\n\n
\u201cKostestygings op keldervlak sal \u2019n delikate balans moet wees.\u201d<\/p>\n\n\n\n
Na aanleiding van \u2019n bedryfstrategie, finansierings- en ondersteuningsdienste-hersieningsproses, s\u00ea Basson die bedryf beoog om die storie van Suid-Afrikaanse wyn te verander deur soveel moontlik bedryfsdienste onder \u2019n enkele sambreel, bekend as SA Wine NPC, te konsolideer.<\/p>\n\n\n\n
Doelwitte van SA Wine sluit in die skepping van een stem vir die bedryf met die ko\u00f6rdinering van alle aktiwiteite rondom \u2019n eenvormige bedryfstrategie, met een punt van aanspreeklikheid wat aan sy algehele strategie voldoen.<\/p>\n\n\n\n
\n Kleiner wyndruifoes, talle uitdagings<\/b>\n<\/p>\n\n\n\n
Die 2023-oes sal na verwagting aansienlik kleiner as vorige jare wees met verskeie faktore wat tot die vierde laagste oes in die afgelope 17 jaar gelei het.<\/p>\n\n\n\n
\u201cHoewel daar voldoende besproeiing n\u00e1 die oes in 2022 was ten spyte van laer damvlakke, het produsente voortgesette besproeiingsdruk met beurtkrag ondervind,\u201d s\u00ea Conrad Schutte, bestuurder van Vinpro-konsultasiedienste.<\/p>\n\n\n\n
\u201cBykomende infrastruktuurkoste vir permanente en mobiele dieselopwekkers was ook \u2019n harde werklikheid wat baie produsente in die gesig gestaar het.\u201d<\/p>\n\n\n\n
Dro\u00eb en warm toestande gedurende die groeiseisoen het verdere druk bygevoeg, gesien in die ontwrigting van veraison<\/span> (begin van die rypwording van die druiwe) en sonbrandskade. Haelskade in sommige streke en wind in ander, tesame met \u2019n toename in donsskimmel in die algemeen, dra by tot die druk wat produsente reeds ervaar. Bykomende arbeid, asook spuit- en dieselkoste om bogenoemde toestande te versag, het \u2019n baie duur seisoen tot gevolg gehad.<\/p>\n\n\n\n \u201cDie enigste positiewe uit hierdie seisoen is dat ons ons ondernemings met bekwame wynbedryfpersoneel kan en moet verbind, aangesien maatskappye beter in verbintenis presteer.\u201d<\/p>\n\n\n\n \n Moontlikhede in oorvloed in VK<\/b>\n<\/p>\n\n\n\n Siobhan Thompson, voorsitter van Wines of South Africa (WoSA), s\u00ea behoefte moet met die fokus op beperkte hulpbronne bestuur word om die vennootskappe wat reeds met sleutelmarkte soos die Verenigde Koninkryk gebou is, te benut om waardegerigte groei te bewerkstellig.<\/p>\n\n\n\n Thompson beklemtoon waardegroei bo volumegroei en s\u00ea die vordering met die premiumisering van Suid-Afrikaanse wyn in die VK het \u2019n goeie beeld van SA wyne geskep, al kan ons nie altyd ons wyne by die mark uitkry nie.<\/p>\n\n\n\n \u201cWees trots, maar nie selfvoldaan nie,\u201d s\u00ea David Cartwright van Seckford UK.<\/p>\n\n\n\n \u201cSuid-Afrikaanse wyn in die VK het die afgelope sewe jaar drasties in volume en waarde gegroei. Met vertroue en deursigtigheid is dit belangrik om te weet wat in die mark gebeur en die kennis met jou klante te deel.\u201d<\/p>\n\n\n\n In aansluiting by Basson en Thompson se voorstelle vir die premiumisering van Suid-Afrikaanse wyn, is Cartwright optimisties.<\/p>\n\n\n\n \u201cDaar is vele geleenthede in die \u00a310-plus-kategorie vir groei, aangesien dit tans slegs 1,7% van die markaandeel beslaan, ondanks die feit dat dit die grootste groei-area vir Suid-Afrika is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Die Suid-Afrikaanse wynbedryf moet voorberei vir nog \u2019n moeilike jaar, met die plaaslike en internasionale klimate wat steeds baie onsekerheid 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