SOUTH Africa\u2019s largest and most trusted motoring marketplace, AutoTrader, has invested in making the K53 learner\u2019s book available free of charge to all South Africans via Help Guides. <\/p>\n\n\n\n
Leveraging the reach of one of the most visited sites in the country, AutoTrader\u2019s goal is to champion wider access to the K53 manual as a crucial step to greater mobility and financial freedom to many. <\/p>\n\n\n\n
\u201cObtaining a driving licence is a necessary step toward finding personal mobility,\u201d said George Mienie, AutoTrader CEO.<\/p>\n\n\n\n
AutoTrader\u2019s free K53 manual is available to download and boasts a separate learner\u2019s manual, car driver\u2019s manual and a motorcycle manual. Not only is the book free to obtain, it is supported by parking and driver tip videos too.<\/p>\n\n\n\n
The research undertaken by Statistics South Africa revealed multiple areas in which the lives of ordinary South Africans through access to better transport options. <\/p>\n\n\n\n
2013\u2019s report \u2018Gender Series Volume III: Gender patterns in Transport\u2019 detailed that only 27% of eligible South Africans hold a driver\u2019s licence, and men are twice as likely to have one as women.<\/p>\n\n\n\n
\u201cFemale carers of children, the sick or the elderly are the most disadvantaged when it comes to accessing transport options,\u201d said Mienie <\/p>\n\n\n\n
\u201cDomestic responsibilities make trip scheduling complex, and it is for these women that a personal licence and ultimately personal transport would be hugely beneficial.\u201d <\/p>\n\n\n\n
Casting the net wider, AutoTrader\u2019s market research anticipates shared-ownership of cars as a major local trend that will outpace ride-sharing services, making drivers licences even more desirable.<\/p>\n\n\n\n
Sentiments gathered from AutoTrader\u2019s social media channels and SA\u2019s leading automotive online platform AutoTrader, reveal that a driver\u2019s licence is seen as the key to upward mobility with regard to earning capacity, especially by students entering the job market. <\/p>\n\n\n\n
Interestingly, actually owning a car is seen as secondary. <\/p>\n\n\n\n
And it is not only in the four-wheeled arena that licence access could make a difference. <\/p>\n\n\n\n
At the inaugural Motorcycle Industry Stakeholder Summit held in May 2019, AutoTrader presented research findings that pointed to a mostly untapped sector of smaller-engined motorbikes, where the opportunity to solve commuter problems and provide a new source of income is vast. <\/p>\n\n\n\n
\u201cCurrently the motorbike market is considered for leisure use or status purchases. But bikes between 150cc and 500cc are generally more affordable. <\/p>\n\n\n\n
\u201cThis opens up new commuting and even earning options,\u201d said Mienie. <\/p>\n\n\n\n
The free AutoTrader K53 book can be downloaded at https:\/\/k53.autotrader.co.za\/<\/p>\n","protected":false},"excerpt":{"rendered":"
SOUTH Africa\u2019s largest and most trusted motoring marketplace, AutoTrader, has invested in making the K53 learner\u2019s book available free of charge to all South Africans via Help 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