As South Africans prepare to spoil loved ones this Valentine\u2019s Day, 28 previously unemployed young people are quietly getting a life-changing opportunity behind the scenes\u2014 training inside Shoprite Group\u2019s Freshmark Flower Co. as part of the group’s first-ever retail readiness programme intake within its flower operations. <\/p>\n\n\n\n
Here the new recruits are gaining hands-on experience in one of the retailer\u2019s busiest seasonal periods while building skills that can unlock future employment. <\/p>\n\n\n\n
Beginning their training on 12 January, the 28 learners all aged 18 to 34 and previously unemployed are now immersed in a seven\u2013week programme that blends classroom learning with practical, in\u2013store and distribution centre experience. The group includes 21 learners based at the Flower Co. in Johannesburg, Gauteng and another seven at the group\u2019s Basson distribution centre in Brackenfell, Western Cape. <\/p>\n\n\n\n
\u201cThis intake marks an exciting milestone for the group as we debut the retail readiness programme in Freshmark,\u201d says Lindsey Joseph. \u201cBy giving young people exposure to the retail value chain, we are equipping them with practical skills, workplace confidence and a real pathway into employment within the sector.\u201d <\/p>\n\n\n\n
Freshmark, the group\u2019s fruit, vegetable and flower procurement and distribution arm, is responsible for ensuring that farm-fresh flowers reach supermarkets in perfect condition. Learners are involved in the entire process, from flower rehydration and pre\u2013production cutting to assembling bouquets, labelling, sleeving, pallet stacking, order fulfilment and general housekeeping. <\/p>\n\n\n\n
For many, it has already been a transformative experience. \u201cBeing here showed me how something like a flower develops and comes to life, and in the process, it has changed me too,\u201d says learner Kamogelo Phasha. <\/p>\n\n\n\n
The programme requires a minimum Grade 10 pass\u2014a matric certificate is advantageous\u2014and is designed specifically for youth with no previous work experience. Upon completion, participants receive a NQF Level 4 certificate, strengthening their career prospects.<\/p>\n\n\n\n
Since 2016, this programme in other sectors in the group has trained more than 40 000 young people, providing them with crucial workplace exposure and playing an important role in combating youth unemployment. <\/p>\n\n\n\n
Applications to the programme remain open year\u2013round. Young people interested in joining can WhatsApp \u201cHello\u201d to 072 773 4335 and select \u201cOur Stores\u201d to apply.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twenty-eight previously unemployed youth are receiving life-changing training opportunities behind the Valentine’s Day scenes at Shoprite’s Freshmark Flower 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