{"id":265259,"date":"2025-07-24T18:51:57","date_gmt":"2025-07-24T16:51:57","guid":{"rendered":"https:\/\/novanews.co.za\/swartlandgazette\/fokus-op-toerisme-skuif\/"},"modified":"2025-07-24T19:17:14","modified_gmt":"2025-07-24T17:17:14","slug":"fokus-op-toerisme-skuif","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/swartlandgazette\/fokus-op-toerisme-skuif\/","title":{"rendered":"Fokus op toerisme skuif"},"content":{"rendered":"\n<p>Charlotte Lesch\n<\/p>\n\n\n\n<p>&#8220;Die w\u00eareld is besig om te verander. Ek het besluit om my fokus en perspektief oor toerisme te verander. Die tyd het aangebreek waar mense ander bestemmings soek. <\/p>\n\n\n\n<p>Kaapstad is vir die volgende ses maande volbespreek. My werk as die minister is om nou vir mense te s\u00ea om Swartland toe te gaan. Daar is plek. Julle is perfek gele\u00eb.&#8221; <\/p>\n\n\n\n<p>S\u00f3 het dr. Ivan Meyer, die provinsiale minister van landbou, ekonomiese ontwikkeling en toerisme, by &#8216;n byeenkoms aangebied deur Swartland Toerisme, ges\u00ea. \n<\/p>\n\n\n\n<p>Di\u00e9 netwerksessie tussen Meyer, plaaslike rolspelers in die toerismebedryf en verteenwoordigers van Swartland Toerisme is die afgelope Donderdag (17 Julie) by Rusty Cantina in Riebeek-Kasteel gehou waartydens hy aan gaste meer kom vertel het oor sy visie en missie vir landelike toerisme.<br><\/p>\n\n\n\n<p>&#8220;Met alles wat in die w\u00eareld aangaan, soek mense &#8216;n uitlaatklep en dit is toerisme, maar &#8216;n ander vorm daarvan. Mense soek nie noodwendig meer net Tafelberg of Robbeneiland nie. Hulle soek klein plattelandse plekke en skatte. Ons moet in die onkonvensionele toerismeroetes inbreek.&#8221; <br><\/p>\n\n\n\n<p>Meyer meen munisipaliteite vervul &#8216;n integrale rol wanneer dit by die bevordering van plaaslike toerismebestemmings en die toerismebedryf kom. &#8220;Toerisme kom tot sy reg wanneer [die omgewing] &#8216;n funksionele munisipaliteit [het].&#8221; \n<\/p>\n\n\n\n<p>Hy het bygevoeg hoe trots hy op die Swartland-munisipaliteit \u2013 een van die topdrie munisipaliteite in die land \u2013 is. &#8220;D\u00edt is die soort mense met wie jy in die konteks van toerisme kan saamwerk,&#8221; het hy beklemtoon. \n<\/p>\n\n\n\n<p>Meyer het met sy ervaring besef die mense soek die rustigheid van die platteland en dorpe wat binne &#8216;n radius van twee ure omliggende bestemmings kan bereik. &#8220;My rol is om meer mense te kry om julle te besoek en eksponen- si\u00eble groei te bevorder.&#8221; \n<\/p>\n\n\n\n<p>Hy het voorts ges\u00ea toerisme gaan eers oor mense en hul stories, dan oor plekke. Daarom meen hy &#8216;n langtafel-byeenkoms is ideaal vir &#8216;n plek soos Riebeek-Kasteel. &#8220;Hier is kulturele warmte waar jy praat oor jou kultuur, daarna oor my kultuur en dan oor erfenis.&#8221;\n<\/p>\n\n\n\n<p>Meyer het op sy beurt saam met die provinsiale tesourie opdrag gegee om &#8216;n haalbaarheidstudie oor die implementering van toerismeheffings te doen. Di\u00e9 heffings, wat reeds in die res van die w\u00eareld ingestel is, sal vir die bevordering en bemarking van die bedryf in toerisme teruggeploeg word.<br><\/p>\n\n\n\n<p>Meyer se missie is om toerisme in klein dorpe te stimuleer en te laat floreer. &#8220;Ek wil internasionale ambassadeurs hier kry \u2013 konsulate. Hulle moet hierheen kom,&#8221; s\u00ea hy opgewonde.<br><\/p>\n\n\n\n<p>&#8220;Swartland is een van die streke wat baie produkte na die res van die w\u00eareld uitvoer. Ons moet ambassadeurs na wie se lande uitgevoer word, nooi om te besoek. Dis hoe jy jou dorp en streek aan hulle verkoop, wat op hul beurt jou dorp aan hul inwoners bemark.&#8221; Volgens hom is dit belangrik om toerisme op jou eie webblad te bevorder deur inligting in verskeie tale vir meer toeganklikheid te bied.<br><\/p>\n\n\n\n<p>&#8220;Ons is vasberade om die Wes-Kaap as die bestemming te verkoop \u2013 nie net Kaapstad nie.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/IMG_20250717_101915_03062-2.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Gaste in die plaaslike toerismebedryf het &#8216;n netwerksessie saam met die Wes-Kaapse minister\nvan landbou, ekonomiese ontwikkeling en toerisme,\ndr. Ivan Meyer, by die Rusty Cantina in Riebeek-\nKasteel bygewoon.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/IMG_20250717_105416_03103-2.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Andries Dirks, &#8216;n beeldhouer van Riebeek-Kasteel, deel sy beeldhouwerk van klei, wat hy in die omliggende gebied met die hand ontgin, met dr. Ivan \nMeyer, die Wes-Kaapse minister van landbou, eko-\nnomiese ontwikkeling en toerisme,  Michael Rangasamy, die Speaker van die Swartlandse raad,  en gaste  gedurende &#8216;n netwerksessie wat die afgelope Donderdag (17 Julie) by die Rusty Cantina deur Swartland Toerisme aangebied is.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/1000073323_65446-2.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Russel Ashbey, eienaar van Rusty Cantina in Riebeek-Wes het sy restaurant beskikbaar gestel vir die geleentheid en &#8216;n heerlike middagete vir die uitgenooide gaste aangebied. Die Swartland Toerisme het hul dankbaarheid teenoor Ashbey vir sy gasvryheid en bydra tot die geleentheid, beklemtoon.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Charlotte Lesch &#8220;Die w\u00eareld is besig om te verander. Ek het besluit om my fokus en perspektief oor toerisme te verander. Die tyd het aangebreek waar mense ander bestemmings soek. 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van links staan Andro Engelbrecht (die direkteur van Swartland Toerisme) langs dr. Ivan Meyer (Wes-Kaapse minister van landbou, ekonomiese ontwikkeling en toerisme) en Michael Rangasamy, Speaker van die Swartland- munisipale raad. Agter staan Adri Jacobs (Malmesbury Toerisme), Ann Heyns (bestuurder van Swartland Toerisme), Lara Scott (Riebeekvallei-toerismekantoor), Nelius Volschenk (direkteur van Swartland Toerisme) en Lindy Camouris (adjunk-direkteur van Toerisme Bemarkings- ontwikkeling in die provinsiale departement). Foto's: Charlotte Lesch","article_media_icon":"1","article_template":"news","author_byline":"","background_color":"","block_editor":"1","byline":"Charlotte Lesch","cmplz_hide_cookiebanner":"","competition_end_date":"","contact_advertise_email":"","contact_advertise_phone":"","contact_editorial_email":"","contact_general_email":"","contact_general_phone":"","contact_office_hours":"","contact_physical_address":"","enabled":"","featured_image_custom_caption":"","featured_video_url":"","fields":"","font_body":"","font_header":"","frequency":"","headline":"Fokus op toerisme 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Foto: Rasaad Adams","src":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/DSC_2685_54968.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/DSC_2685_54968.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/DSC_2685_54968.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/DSC_2685_54968.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/07\/DSC_2685_54968.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":44165,"url":"https:\/\/novanews.co.za\/swartlandgazette\/opgewonde-oor-toerisme-vir-25-20240923-2\/","url_meta":{"origin":265259,"position":3},"title":"Opgewonde oor toerisme vir \u201925","author":"Swartland Gazette","date":"24 September 2024","format":false,"excerpt":"Plaaslike belanghebbendes en lede van Swartland Toerisme NPC het die afgelope Dinsdag met groot entoesiasme vir hul 2024-jaarvergadering byeengekom waartydens gesprekke oor die streek se ontwikkeling en toekomstige vooruitsigte gehou is.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/novanews.co.za\/swartlandgazette\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/acd959f256db432a9b6982e1b21be428.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/acd959f256db432a9b6982e1b21be428.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/acd959f256db432a9b6982e1b21be428.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/acd959f256db432a9b6982e1b21be428.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/acd959f256db432a9b6982e1b21be428.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":49370,"url":"https:\/\/novanews.co.za\/swartlandgazette\/swartland-toerisme-kry-reusehupstoot-vir-streek-20220718-2\/","url_meta":{"origin":265259,"position":4},"title":"Swartland-toerisme kry reusehupstoot vir streek","author":"Swartland Gazette","date":"19 July 2022","format":false,"excerpt":"\u201cDie eenvoud van die streek, warm gasvryheid en plat-op-die-aarde-mense.\u201d.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/novanews.co.za\/swartlandgazette\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/f865afc3d3bc4008acd8f15cd4760963.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/f865afc3d3bc4008acd8f15cd4760963.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/f865afc3d3bc4008acd8f15cd4760963.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":52061,"url":"https:\/\/novanews.co.za\/swartlandgazette\/sakemense-maak-harte-oop-oor-verantwoordelike-toerisme-20151005-2\/","url_meta":{"origin":265259,"position":5},"title":"Sakemense maak harte oop oor verantwoordelike toerisme","author":"Swartland Gazette","date":"6 October 2015","format":false,"excerpt":"MOORREESBURG - \u2019n Groot aantal afgevaardigdes in die toerismebedryf in die Weskus en die Wes-Kaap het Maandag 28 September op Piekenierskloof vergader vir \u2019n konferensie oor Verantwoordelike Toerisme. Onder die afgevaardigdes was Allan Winde, die Wes-Kaapse minister vir ekonomiese geleenthede en landbou. Winde het die belangrikheid van toerisme as werkskepper\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/novanews.co.za\/swartlandgazette\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/460c72f70d55474cac15b93bfbadfe74.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/460c72f70d55474cac15b93bfbadfe74.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/460c72f70d55474cac15b93bfbadfe74.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/novanews.co.za\/swartlandgazette\/wp-content\/uploads\/2025\/03\/460c72f70d55474cac15b93bfbadfe74.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Swartland Gazette","distributor_original_site_url":"https:\/\/novanews.co.za\/swartlandgazette","push-errors":false,"_links":{"self":[{"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/posts\/265259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/comments?post=265259"}],"version-history":[{"count":0,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/posts\/265259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/media\/265260"}],"wp:attachment":[{"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/media?parent=265259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/categories?post=265259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/tags?post=265259"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=265259"},{"taxonomy":"publication","embeddable":true,"href":"https:\/\/novanews.co.za\/swartlandgazette\/wp-json\/wp\/v2\/publication?post=265259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}