{"id":46601,"date":"2024-03-26T09:44:03","date_gmt":"2024-03-26T07:44:03","guid":{"rendered":"https:\/\/novanews.co.za\/peoplespost\/local-producer-on-cinema-circuit-20240325\/"},"modified":"2025-03-19T22:19:12","modified_gmt":"2025-03-19T20:19:12","slug":"local-producer-on-cinema-circuit-20240325","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/peoplespost\/local-producer-on-cinema-circuit-20240325\/","title":{"rendered":"Local Claremont producer on international cinema circuit, living the dream in LA"},"content":{"rendered":"\n

With the international award season rife with celebrations of arts, artists and talent, a Claremont fledgling film producer, Santi Naidoo, has soared over the City of Angels with her Oscar-considered short film, Jerome<\/span>, which is said to light up the Hollywood cinema circuit.<\/p>\n\n\n\n

Cape Town-raised Naidoo, who has been based in Los Angeles for the past two and a half years, is a recent graduate of the American Film Institute Conservatory producing programme. She holds a triple major Bachelor of Arts degree from the University of Cape Town (UCT) and graduated cum laude with a postgraduate degree in Film and Television Studies.<\/p>\n\n\n\n

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<\/p>\n

Santi has been living her cinematic dream in Los Angeles for the past two and a half years. <\/div>\n
<\/span><\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n

Currently working in development and production at Submarine Entertainment abroad, the 25-year-old remembers finishing graduate school just as the big writers and actors strike continued in Hollywood last year, \u201cso the reassurance that I had a job to go to was an absolute miracle\u201d.<\/p>\n\n\n\n

\u201cAt Submarine I have the opportunity to do what I enjoy and be in the thick of the filmmaking process, while still having a stable income.\u201d<\/p>\n\n\n\n

In the pursuit of her dream, she was uprooted to now being nestled in West Hollywood, colloquially known as \u2018WeHo\u2019, an area of Los Angeles. \u201cIt\u2019s a very progressive area of LA \u2013 where you can find a niche restaurant or dog groomers on almost every block.\u201d <\/p>\n\n\n\n

Naidoo experiences it being a little quieter than the hustle and bustle of Claremont, \u201cbut also a similar melting pot of different industries and people, much like the Southern Suburbs are \u2013 and because of that it also feels a lot like home.\u201d<\/p>\n\n\n\n

However, Naidoo recognised there always seems to be this assumption that \u201cAmerica is better\u201d. \u201cPeople always hold it to a really high esteem, and what being here as a South African has taught me is that all the issues we have, they have too . . . and in some ways, it\u2019s even worse because it\u2019s hidden and runs so deep.\u201d<\/p>\n\n\n\n

As to her daily role as a producer in the film world, she explained there\u2019s a lot of time spent with things like logistics, schedules, and finances. <\/p>\n\n\n\n

\u201cBut the truth is that most of the work involves people management \u2013 it\u2019s problem-solving and dealing with personalities. I can start a day writing up a budget and on-boarding crew, and end the day on an hour-long phone call with an upset department head, trying to mediate the situation.\u201d<\/p>\n\n\n\n

Looking back at her studies at UCT now in practice, she recognises a baseline of \u201cfilm studies\u201d that one encounters in most film programmes around the world. \u201cYou\u2019ll study big names and famous films, but I will forever be grateful for the African and South African film studies courses at UCT because that opened up a world of perspectives and techniques that I continuously call back to on the projects I work on.\u201d<\/p>\n\n\n\n

Her AFI Thesis film, Mis-Alignment<\/span>, is currently doing the festival circuit, along with her short film, Jerome<\/span> \u2013 which was recently up for consideration for the 96th Academy Awards. <\/p>\n\n\n\n

Several of her films have been featured in festivals worldwide, including the Pan African Film & Arts Festival (USA) and Fixion Fest (Chile). <\/p>\n\n\n\n

As a rising producer with several years of experience in film, commercial, and stage production, Naidoo is passionate about creating spaces for underrepresented and marginalized filmmakers in the industry:<\/p>\n\n\n\n

\u201cBeing able to collaborate with people from different walks of life and vastly different cultures highlights how much we can learn from other people and how different perspectives enrich the work that we do. What I find beautiful about this is when you\u2019re able to connect the right people and watch them make magic together. It\u2019s been a real joy to be able to do that but to specifically do so in a manner that connects underrepresented creatives with like-minded people who can help take them further in their journey.\u201d<\/p>\n\n\n\n

To any of South Africa\u2019s aspiring film-makers looking to follow in her footsteps, Naidoo shared heart-warming motivation:<\/p>\n\n\n\n

\u201cMake things and find your people! Whilst you can\u2019t expect the short film you shoot on your phone to be picked up by Showmax and turned into a show or every collaboration to be easy, you must bear in mind that the fear of being bad at something often stops you from even trying in the first place. Get together with friends or fellow creatives, don\u2019t take yourself too seriously, and just make stuff. Eventually, you might make something half-decent and find a team of filmmakers that you don\u2019t want to murder after years of working on a project together.\u201d<\/p>\n\n\n\n

For now, her plans boast nothing in particular, as she added: \u201cBut I will always encourage people to go to the cinema, and support local filmmakers.\u201d<\/p>\n\n\n\n

As to her next homecoming, Naidoo tries to do an annual trip to South Africa and plans to be in Cape Town at the end of next month. <\/p>\n\n\n\n

\u201cI\u2019m really hoping the weather stays warm because there\u2019s nothing like watching a Cape Town sunset outdoors anywhere around the city. I\u2019m always reminded how far LA is, despite modern technology, nothing beats hugging your friends and family when you\u2019ve been away for so long.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

With the international award season rife with celebrations of arts, artists and talent, a Claremont fledgling film producer, Santi Naidoo, has soared over the City of Angels with her Oscar-considered short film, 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Claremont producer on international cinema circuit, living the dream in LA | People's Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novanews.co.za\/peoplespost\/local-producer-on-cinema-circuit-20240325\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Claremont producer on international cinema circuit, living the dream in LA\" \/>\n<meta property=\"og:description\" content=\"With the international award season rife with celebrations of arts, artists and talent, a Claremont fledgling film producer, Santi Naidoo, has soared over the City of Angels with her Oscar-considered short film, Jerome.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novanews.co.za\/peoplespost\/local-producer-on-cinema-circuit-20240325\/\" \/>\n<meta property=\"og:site_name\" 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