{"id":303936,"date":"2026-06-11T12:13:55","date_gmt":"2026-06-11T10:13:55","guid":{"rendered":"https:\/\/novanews.co.za\/peoplespost\/?p=303936"},"modified":"2026-06-11T12:13:57","modified_gmt":"2026-06-11T10:13:57","slug":"cape-town-tourism-wins-three-gold-awards-at-international-tourism-film-festival-africa","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/peoplespost\/cape-town-tourism-wins-three-gold-awards-at-international-tourism-film-festival-africa\/","title":{"rendered":"Cape Town Tourism wins three gold awards at international tourism film festival africa"},"content":{"rendered":"\n

Cape Town Tourism (CTT<\/a>) has achieved international recognition after scooping three Gold Awards at the International Tourism Film Festival Africa (ITFFA).<\/p>\n\n\n\n

The awards ceremony, held on Wednesday 10 June, saw CTT take top honours in three categories: Gold for\u00a0Go All Out Cape Town<\/em>\u00a0(Pride Tourism), Gold for\u00a0My Cape Town: Armani \u201cMr Poppins\u201d Minani<\/em>\u00a0(Best Episode of a Tourism Campaign), and Gold for\u00a0My Cape Town<\/em>\u00a0(Best Tourism Campaign 2026).<\/p>\n\n\n\n

Major achievement <\/h2>\n\n\n\n

Founded in 2019 by Caroline Ungersbock and James Byrne, the ITFFA is the only festival of its kind on the African continent.<\/p>\n\n\n\n

It recognises excellence in tourism-related film and video content across platforms, from broadcast commercials and documentaries to social media campaigns and destination storytelling.<\/p>\n\n\n\n

Cape Town Tourism\u2019s Chief Marketing Officer, Briony Brookes, said the awards affirm the city\u2019s commitment to authentic storytelling. \u201cThree Gold Awards at the ITFFA, this is everything,\u201d she said. <\/p>\n\n\n\n

Brookes added that the campaigns are rooted in real people rather than idealised imagery. \u201cGo All Out Cape Town and My Cape Town weren\u2019t built around postcard moments but around people \u2014 the grit, the warmth, the complexity that makes Cape Town unlike anywhere else on earth.\u201d<\/p>\n\n\n\n

Team effort<\/h2>\n\n\n\n

She said the recognition belongs not only to the creative teams but also to residents who shared their stories. \u201cThis one\u2019s for every Capetonian who appeared in front of our cameras and trusted us with their story.\u201d<\/p>\n\n\n\n

\"\"
The 2026 International Tourism Film Festival Africa (ITFFA) trophies are custom-made, authentic, hand-crafted awards.<\/figcaption><\/figure>\n\n\n\n

James Vos, Mayco member for economic growth and tourism at the City of Cape Town, said the achievement strengthens the city\u2019s global tourism position.<\/p>\n\n\n\n

He described the awards as a \u201cpowerful endorsement\u201d of strategic investment in destination marketing. According to Vos, campaigns of this calibre help drive international interest, increase visitor numbers, and support jobs across the tourism value chain.<\/p>\n\n\n\n

\u201cTourism remains central to Cape Town\u2019s economic growth strategy,\u201d he said, adding that the focus now is on expanding the benefits of tourism to more communities and converting interest into bookings and economic opportunity.<\/p>\n\n\n\n

ITFFA co-founder Caroline Ungersbock praised Cape Town Tourism for its authentic approach to storytelling, saying the campaigns stood out for their emotional depth and clarity of message. <\/p>\n\n\n\n

\u201cFrom the bold energy of\u00a0Go All Out Cape Town<\/em>\u00a0to the deeply human storytelling of\u00a0My Cape Town<\/em>, their films captivated audiences and judges alike,\u201d she said.<\/p>\n\n\n\n

Festival director James Byrne added that Cape Town Tourism had set a new benchmark for the industry. He said the organisation \u201cknows who it is, tells its story with confidence, and delivers it with world-class creative execution.\u201d<\/p>\n\n\n\n

The ITFFA recognises outstanding tourism films that inspire global audiences to explore destinations. Cape Town\u2019s triple gold victory positions the city not only as a sought-after travel destination but also as a leader in how places are creatively and authentically represented on the global stage.<\/p>\n\n\n\n

ALSO READ: <\/strong> Eight-year-old gymnast from Lotus River shines on path to national success<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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