![\"city](\"https:\/\/novanews.co.za\/peoplespost\/wp-content\/uploads\/2025\/12\/JkbLaunch-1024x683.jpg\")
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According to Vos, nearly 7% of Cape Town’s workforce is employed in the tourism sector.<\/p>\n\n\n\n
When asked about the City’s readiness to welcome the influx of visitors this holiday season, Vos said they have intensified their destination readiness efforts across the metro.<\/p>\n\n\n\n
“We are rolling out expanded area cleaning services, safety and security personnel are being deployed across the city. Our beach and swimming pool safety initiatives are being implemented. I have confidence that we will provide visitors and residents with a world-class safe, clean experience.”<\/p>\n\n\n\n
He called on citizens to welcome visitors.<\/p>\n\n\n\n
“We need the help of the private sector and citizens to help us welcome visitors and residents into our communities and businesses, because it is the warmth that will make visitors come back.”<\/p>\n\n\n\n
Angelica Munoz Cordoba, chair of the Cape Tourist Guides Association, welcomed the initiative.<\/p>\n\n\n\n
“This season has a big impact on our jobs. What the city is doing in promoting Cape Town as a destination is good. It provides jobs to all our tour guides.”<\/p>\n\n\n\n
She explained that the association has about 4,000 registered tour guides in the Western Cape.<\/p>\n\n\n\n
“We call on travellers to make use of registered tour guides not only for city tours but also when they go hiking. The experience will be better, and knowledge will be shared. The knowledge we share is the memories that travellers take back home.”<\/p>\n","protected":false},"excerpt":{"rendered":"
A sweeping marketing campaign is taking the city’s story across six continents and 55 cities, raising the Mother City’s profile on the world 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