In celebration of Heritage Month, the Aweh Cultural Showcase aims to debunk the negative stereotypes that surround coloured people, and to put the spotlight on heritage and culture.
The cultural art event, now in its second year, took place at V&A Waterfront on Saturday 20 September. Patrons were treated performances by singers, rappers, dancers from across the Cape Flats.
The project was founded by Alex Cupido, founder of non-profit company (NPC) Bruinchild Media.
The NPC aims to assist aspiring music artists through workshops, music events and community projects.
“The Aweh Cultural Showcase was created to challenge negative stereotypes that surround coloured people. Stereotypes like coloured people are gangsters, drug addicts and murderers are the most common.
“The cultural showcase was created to educate the world about the coloured community,” explained Cupido. “I am happy. There was a variety of acts. It was a blessed day.”
Cupido also shared a message for Heritage Day commemorated tomorrow.
“Embrace your heritage and your culture. Research your heritage and your culture. Be proud to be a coloured and know that you are valued and have a place in the world.”
Shukr Hartzenberg, social media content creator and Master of ceremonies on the day, said it was his first time attending the event.
“I am humbled to be a part of the show. The show highlights success stories and how people on the Cape Flats are utilising every opportunity to develop themselves and get together to celebrate uniqueness.”
Cupido explained that the show explores culture — making Heritage Month the perfect time to celebrate their cultures.
“We showcase our heritage and culture. The history of our Khoi & San is illustrated through live performances in the hope to foster understanding and unity within our communities.”
According to Cupido, the show is more than performance, it’s about identity.
“The key message that I want patrons to take away is understanding where coloured people come from till where we are now. I want them to witness the great talent and heritage that exist in our community and we are going to share who we are as a people.”
He said the show aims to bring people together.
“I was so proud looking into the massive audience and seeing how people enjoyed themselves.
“Some people shouted out with pride “Daais onse mense” while others danced and smiled. It was amazing.”
